With the whole restaurant industry getting on the delivery bandwagon, you may be feeling the heat and wondering if it’s time to jump on yourself. But is food delivery worth the investment? How much effort does it take? Rest assured: not only does delivery pay off, it’s not all that hard to get into – especially if you work with us!
If you have an existing restaurant, the bulk of your overhead is already set. Your regular costs are around 25% for staffing, 25% for rent/bills/marketing and about 25-30% for food, with total costs being about 75-80%. Depending on the restaurant, you then turn a profit of up to 20%. If you look at these costs, the only big variable that changes with delivery is food. The rest is fixed overhead. That means that if you opt out of delivery, you’ll still have most of the same basic costs. If you add delivery however, you’re bound to make more profit. For example, say that you have a restaurant offering online delivery in Europe: according to our findings, out of every €100 you make, you’re looking at €40 to €50 profit. Cha-ching! And that doesn’t even take into consideration the fact that you’ll expand your visibility and reach new customers.
“By automating your online orders via Deliverect, you can leave your delivery business to run itself”
All you have to do is pick a delivery platform, sign up, and that’s it! Don’t forget to take some good food pics – it’s really important for attracting customers. Are you afraid that getting started on a platform is going to cost too much time and money? Then consider automating the whole operation with Deliverect. We’ll make sure that you can run multiple platforms and connect the big food ordering players like Uber Eats, Glovo, Takeaway.com and others to your restaurant’s POS. This takes away almost all of the operational back end involved in delivery. That’s because the biggest bottle neck (especially in fast casual restaurants) is almost never in the kitchen, but in the front of house. If you have lots of customers coming in, it’s tough to keep track of online orders. By automating your online orders via Deliverect, you can leave your delivery business to run itself while you focus on taking care of your in-person clientele.
“Deliverect can give you a view on your in-restaurant and online sales, so that you have a complete overview of products you need to re-order”
By connecting all your delivery platforms to your POS via Deliverect you’ll get detailed reports on your online sales to gain insight into what products sell better on what platforms and at which times. Our tool also helps you tweak and optimize your online menu. This is super important, because not everything that works in a physical restaurant works as well online. For example, you may need to exclude certain dishes from your regular menu because they aren’t delivery-friendly. Or you might want to experiment with new dishes online or offer delivery meals that generate more volume. If you sell different types of foods, you may want to consider splitting them up into different brands: segmenting makes your offerings more findable and helps you target different demographics.
Once you’ve got your menu down, Deliverect can give you a view on your in-restaurant and online sales, so that you have a complete overview of products you need to re-order. So these metrics also help you optimize your stock management! Basically, when you put your online delivery business in our hands, operations will be a cinch. You can focus on what you do best: making great food and creating a unique atmosphere for your customers. Oh yeah, and making money!
Freelance storyteller & copywriter
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