When it comes to deciding which delivery platforms to work with, it’s really a case of the more, the better. Being on multiple platforms covers you across different markets, lets you reach more customers and different niches, and helps you compare and evaluate.
Most people have a favourite delivery app - or a favourite app of the moment, since the market is constantly shifting. On average, you’d find only 1 or 2 delivery apps on any phone. If a customer sees that your business isn’t available in the app of their preference, chances are small that even loyal customers will go to another app to check if they can find you there. Instead they’ll see if they can get those tacos, fries or whatever they’re hankering for from one of your competitors. And the idea is to grow your business through online delivery, right?
“Test the waters instead of launching every platform from day one”
So to reach as many people as possible, it’s best to be on multiple platforms. That being said, if you’re just starting out with online delivery, we recommend starting small and seeing how the increase in demand impacts your business. Test the waters instead of launching every platform from day one.
Different delivery platforms dominate different markets, and this is also constantly changing. For example, one platform might be more the go-to for fast food, while another one may have lots of vegan food offerings. While a certain platform might have a near-monopoly in one city, it could be small fries in another. With all the buy-outs, consolidations and new start-ups on the rise, it’s hard to keep track of who is dominating where.
“Segmenting also helps you target the various demographics that might favour different platforms”
So it’s all about diversification to make sure you’re covered, especially if you’re into niche offerings like raw food or gluten-free dishes. Being active on multiple platforms will help you reach niche clients faster. And if you sell different types of foods, you can think about splitting them up into different brands. That way when someone is looking for a specific food they can find you more easily. Segmenting also helps you target the various demographics that might favour different platforms, for example health-conscious parents or millennial professionals.
Another advantage of working with multiple food delivery platforms is that you can compare them and see how your business is faring on each one.
With Deliverect’s tool you can accurately map out and follow up on your success metrics. We measure how each of your delivery platforms is performing through your POS reporting, giving you a single integrated overview. Without this POS integration, you would have to try to compare each platform’s separate reports, which is basically a headache recipe. Having a comprehensive overview lets you make informed decisions about which platforms are working best for your restaurant. Besides giving you the ability to compare, not putting all your eggs in one basket also gives you more freedom to drop one of your delivery partners if the collaboration isn’t working out for you. You can also get in on more of the promotions featured on various platforms, such as the “buy one, get one free” offers from Uber Eats.
“Besides giving you the ability to compare, not putting all your eggs in one basket also gives you more freedom to drop one of your delivery partners if necessary”
Multiple platforms don’t have to mean extra hassle. Deliverect lets you connect different delivery platforms like Deliveroo, Foodora, Takeaway.com and Uber Eats to your restaurant point-of-sale system. That means that with one action you can adjust menus and prices across all channels. The same discount coupon will work on any platform, and your customers’ dietary preferences and favourite orders will show up consistently every time.
Ready to get started on delivery without dealing with all the operational back end? Check out our solutions!
Freelance storyteller & copywriter
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