With the rise of contactless ordering in the hospitality industry, the use of QR code menus has been on the rise. But we’ve increasingly found that QR code menus benefit businesses beyond minimizing contact – and so we think they’re here to stay for the long run.
Below, we’ll discuss how to use QR code menus as a part of your restaurant software, and what advantages they offer that might make them the best choice for you, even when the era of social distancing is over.
What is a QR code menu?
QR code menus are menus that customers can access from their phones by scanning a QR code. Amongst these, order & pay systems are prevalent – customers can order items and make payments online, achieving a contactless ordering experience.
You can use QR code menus in various types of venues, like restaurants, cafes, pubs and bars, hotels and B&Bs, and even theatres.
Benefits of a QR code menu
QR code menus boast various benefits. For instance, they let customers access menus quickly and easily. Accessing the menu on their own devices means that they don’t need to flag a waiter down to ask for a menu. They also won’t need to download an app, which can be off-putting for customers, especially in grab & go restaurants and cafes where they might be in a hurry.
Digital menus also increase customer spending. Whilst a waiter can only offer upsell options so many times, digital menus can suggest them in a way that feels natural and unobtrusive – “add onion rings for 3.99?” or “order a larger glass of wine?”
But taking your menu online isn’t just about driving more sales – it’s also about upgrading the customer experience. Ordering on a device removes the pressure that customers might feel when faced with a busy waiter. They can take their time in ordering, instead of rushing to choose items they’re not happy with or forgetting to order something. With customers ordering and paying on their own devices, staff no longer need to focus on these more administrative tasks. This frees them up to spend more time on being hospitable – chatting to customers and checking on how they’re doing, for instance.
Implementing a QR code menu
QR code menus can make your menu easily accessible – but there’s no point setting them up if customers can’t access the QR codes. Make sure your customers can easily find and scan them.
Attach QR codes to each table so that diners can access them when they need to. You can also place them at your entrance or include them in delivery leaflets to attract customers with your offerings. Make sure they’re on flat surfaces and that they’re not too small, otherwise they might not scan properly. Also avoid inverting the colours of the QR code and make sure to leave a border around it.
There are all sorts of materials you can print your QR codes on – wood, plastic, or stickers, for example – and it’s worth picking something high-quality. We also recommend making sure that you can clean them easily – you don’t want lingering food and drinks splatter.
Although you only need a smartphone camera to scan a QR code, depending on the quality of the camera, the QR code can be difficult to read. It’s important to test your QR codes to make sure they always work before customers start using them.
What features should a QR code menu have?
Choose a menu that you can customize. That includes creating categories for ease of use – the menu should be arranged in a way that customers can easily find what they want. You should also be able to tweak the colour scheme and add descriptions and images of your products. The interior of your venue shapes how customers see your menu, and your digital menu is a part of your business’ self-expression.
A QR code menu is a part of your ecosystem of restaurant software, so also keep an eye out for integrations. A “best of breed” approach means combining software that works best for the various aspects of your business, like inventory management or accounting. Your QR code menu should be able to integrate with your other software so that they can communicate and share data, removing the need for manual inputs.
January 7, 2021by StoreKit
StoreKit is a payment technology company. It offers an online ordering platform as a part of supplying businesses with the technologies they need. This includes providing advice on and connecting merchants to software providers, distributing hardware, and setting up payment processing.
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