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How Deliverect is helping Eva’s Original delight customers with its indulgent Chimney Cones



Hungarian family treat

Eva’s Original is known across Ontario for its unique Hungarian freshly-baked chimney cakes and cones. To tell the origin story of this family-owned dessert shop, we need to go back to 1956. That’s when Eva, who was born and raised in Hungary, came to Canada with her family. Her grandson Justin and his wife Kristin wanted to honor Eva’s roots by bringing one of her favorite Hungarian treats to Canada: the chimney cake.

Eva's Original founders Eva, Justin and Kristin

“We started with a food truck in 2015,” says Kristin Butler, Co-Founder and CEO of Eva’s Original. “At first we served only traditional Hungarian chimney cakes, but in our second year we decided to shape the pastry into a cone, and started filling them with ice cream. It turned out to be hugely popular!”

“Our chimney cones were in high demand even in winter, but Toronto winters can get really cold. Working from a food truck all year just wasn’t feasible. So in 2017, we opened our first location on Bloor Street, which is still our flagship store today. Over the years the business kept on growing. Today we have three physical locations, two pop-up stores that we open every year, and two food trucks.”

 

"The ability to update our menu ourselves is literally like a dream come true. Deliverect puts business owners like us back in control!" - Kristin Butler, Co-founder & CEO of Eva's Original and Big Poppa's

 

Introducing vegan burgers

Big Poppa's: Eva's first ghost brand“The base dough that we use for our chimneys is completely vegan, and fillings can also be made vegan,” Kristin says. “We have a lot of vegan customers, and my husband Justin wanted to create a second brand that could operate in the back of Eva’s Original Chimneys. That’s why in 2019 we launched Big Poppa’s, a vegan burger and ice cream brand that is for delivery only. The two brands work so well together!

“Having a virtual brand like Big Poppa’s works well for us because we need less staff, and we don't need to invest in customer seating or beautiful decor. We only need our kitchen, enabling us to cut our overhead costs down significantly. It’s so successful that we are currently working on an additional ghost brand. We’ll be offering vegan tacos soon - we’re finalizing our recipes and menus as we speak!”

 

Delivery: taking back control with Deliverect

Eva’s Original is available on Uber Eats and SkipTheDishes, and Big Poppa’s is also on DoorDash and Ritual. According to Kristin, the biggest challenge of working with all the different delivery apps is the ability to update their information. 

“We change our menu very frequently,” she explains. “Sometimes we want to offer a specialty item for a limited amount of time. It can happen this is decided only a week before. When we weren’t working with Deliverect yet we needed to go through the delivery apps to get our menu updated with the new menu item and photo. The different delivery services had to approve our menu changes, but this could take a very long time - in some cases even three weeks! It took a lot of effort, time, and going back and forth to even change one little word on our menu.”

“That’s why with Deliverect, the ability to update our menu ourselves is literally like a dream come true. Especially with Uber Eats, because this platform allows us to make menu changes by ourselves, and publish them from our Deliverect account. Deliverect puts business owners like us back in control!”

Evas chimney cones header

 

"We have even improved our ratings, because we can now accept orders automatically. This means we can’t miss them, and they can’t sit there waiting, shortening our delivery times." - Kristin Butler, Co-founder & CEO

 

Increased performance across the board

“Of course, the fact that Deliverect is integrated with our POS is another important reason why we love Deliverect,” Kristin continues. “Before we had the integration, an order would come through and we would manually punch it into our POS system. When you’re busy, that’s really challenging, and you may not actually always get it right. We used four printers, for each delivery partner. And you couldn’t even print in the back and in the front at the same time.”

Eva's Original chimneys“It’s unbelievable how different things are now. When a customer orders through one of the platforms, the order prints right away. The chef can just take the ticket and staple it to the takeout bag, while the actual order goes into our kitchen display system.”

“When you remove an extra step in the order process, you remove room for error. Deliverect helped us increase efficiency, save time, and increase order accuracy. We have even improved our ratings, because we can now accept orders automatically. This means we can’t miss them, and they can’t sit there waiting, shortening our delivery times. And because we can control our menu, the customer now always gets correct info, further improving our customer experience.”

 

Changed consumer behavior

Eva's ice cream tubAt Eva’s Original Chimneys they’ve seen the delivery marketplace grow over the years. Kristin: “Since COVID-19, we have seen an additional increase in delivery of around 20%. People who maybe would’ve never ordered takeout or delivery before now did. They enjoyed it, too, so I think many will continue to order online, even if only sporadically. I feel that COVID-19 has changed consumer behavior.”

“With delivery being such a huge part of our business, we’re happy to have Deliverect watching out for us. And you can take that literally! It has happened before that Daniel, our contact person at Deliverect, let us know something was happening in our backend before we noticed it ourselves. That means he was proactively checking our business, and keeping an eye out. That’s next-level customer service!

How Deliverect helps Eva's Original optimize delivery

  • Streamlined customer ticketing without manual re-punching
  • Higher delivery platform ranking
  • Error reduction and faster delivery process

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