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Otomat and Deliverect: a success story


Heavenly pizza


Otomat is no stranger to those who love tasty pizza. Founded in 2015, the Belgian brand today has restaurants in Leuven, Ghent, Antwerp, Brussels and Bruges.

An Otomat pizza is not just your run-of-the-mill pizza. "Our pizza dough contains Duvel brewer's yeast, which makes it a unique product," says Bernard Sironval, co-founder of Otomat. "Our menu features some classics, but we mainly offer pizzas with a twist of our own, such as the Mexican inspired 'Ritmo de la Nacho', or our 'Give Pears a Chance', a pizza bianca with pear and blue cheese.

Otomat in Gent


Focus on a great experience


"Pizza is one of the best-selling online food products," Bernard continues. "That is why we also offer Otomat delivery, pick-up, picnics, etc. Wherever or however you want your pizza, we try to give it to you!"

"Gradually, we felt a growing need for a solution such as Deliverect. All the different (online) ordering options created a lot of chaos. Working with Deliverect, I mainly see that our staff can focus again on what really matters: making our pizzas perfect and communicating with the drivers and customers that come to collect their order."


"The fact that we can now focus on our core business gives us the opportunity to be really good at what we do!" - Bernard Sironval, Co-founder of Otomat


Efficiency in the back office


Otomat pizzaIn addition, Deliverect also helps reduce administration, Bernard explains. "There are always a lot of administrative tasks and other things that you just have to do when you're running a business. And let's be honest: thanks to Deliverect, those chores have just disappeared."

"We can now also assign someone in the back of house to manage all our different menus via Deliverect. At the moment, that may be the most important feature for us. If we want, we can create different menus for each of our 5 locations. The great thing about that is that we can then also check how we are performing, and benchmark and compare using our POS data. Having all of those KPIs available is really important to me."

Bernard is pretty clear about the collaboration: "I was a Deliverect fan from the get-go. The fact that we can now focus on our core business gives us the opportunity to be really good at what we do!"

This is how Deliverect helps Otomat delight its customers

  • Easy menu builder to adjust all delivery platform menus
  • Streamlined customer ticketing without manual retyping
  • Financial reporting using centralized data

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