Opening a string of modern ramen restaurants over the past decade, Tonkotsu has steadily grown into one of London’s best-loved purveyors of hot noodle soup.
The secret to the brand’s success has to be the care taken in preparing top-quality ingredients from scratch daily. The brand operates with a unique blend of respect for the Japanese ramen traditions and a sprinkle of modern flair in terms of service, interiors, and the dine-in experience.
“We started in London’s Dean Street in 2012,” explains Emma Reynolds, co-founder of Tonkotsu, “We specialize in ramen noodles. We make all of our own noodles fresh, along with gyoza, fried chicken, and a few other side dishes.”
The soup has three important elements, that the team takes great pride in making in-house every day. First is the stock for the soup, which is simmered for hours to release the deep flavors of pork or chicken bones, seasonings, and other signature ingredients of the ramen being made.
Then there are the all-important noodles, which are made daily using authentic mid-century machinery imported from Japan.
And finally, the toppings and garnishes that make each bowl sing, including marinated and braised pork belly, chopped spring onions, soft-boiled egg, chili oil, and bamboo shoots.
“I don’t know how we were managing without Deliverect to be honest. We were manually inputting orders into the tills which led to obvious problems.” - Emma Reynolds, Co-founder of Tonkotsu
Emma reveals that the team didn’t realize what they were missing before implementing Deliverect for their delivery orders. The benefits were so impressive that she doesn’t know how they coped before using the order management system.
“We have been offering delivery in the restaurant since 2016 and working with Deliverect for the last few months,” Emma explains, “I don’t know how we were managing without them to be honest. We were manually inputting orders into the tills which led to obvious problems.”
Given the importance of the quality of the product, keeping the standard of the customer experience high for delivery orders is a real challenge. It is crucial that orders go out fast to ensure customers receive a hot soup with the integrity of the garnishes uncompromised.
Deliverect has been a key partner in eliminating input errors and speeding up delivery orders, helping Tonkotsu to keep orders accurate and of high quality.
Emma was very pleased with the results: “Since then we’ve been able to work with different delivery aggregators and implement those things into the business very quickly.”
“The one key feature of Deliverect is not having to manually input orders into the till which helps us two-fold: it gets rid of manually inputted errors and also saves on labor costs.”
Emma says that if there is one feature of Deliverect that really makes the difference at Tonkotsu, it’s the way the orders are automatically pushed to the POS system.
She says: “The one key feature of Deliverect is not having to manually input orders into the till which helps us two-fold: it gets rid of manually inputted errors and also saves on labor costs.”
This has helped Tonkotsu keep up the quality of their offering, even as delivery has exploded during the pandemic.
“Deliverect has become a very important part of our business,” Emma adds, “When I look back at how we were operating before, I kind of wonder why and how we were doing that. It’s meant speeding up the order process, working better with the delivery partners, and having all of our orders from delivery in one place that we can quickly check.”
With the help of Deliverect, Tonkotsu has managed to improve delivery operations while cutting staffing costs, even during such a tough time for the restaurant industry.
"Absurd Bird boosted time of delivery and ratings, leading to higher visibility on the Uber Eats app."
“After integrating with Deliverect, our menu push is now seamless. We are able to update menu items, prices, titles of menus, order and item availability in an instant.”