Unilever rolls out global ice cream delivery direct to the consumer - with Deliverect’s help

 

The world renowned Ben & Jerry’s doesn’t need an introduction. The iconic ice cream brand was acquired by Unilever in 2000. Ever since, the brand’s been on top of its game, launching new flavors - including vegan, low-calorie and non-dairy ones - and making sustainable commitments. 

 

Cloud cabinets

Unilever has been embracing the cloud kitchen concept to get Ben & Jerry’s to its customers for years - more specifically by selling ice cream from small fridge cabinets at local food businesses around the world, making the premium brand available to numerous consumer markets.

However, working with so many different suppliers made it difficult for Unilever to get individual product sales reporting and efficiently manage inventory, which hindered customer experience consistency. In order to offer its delivery customers an improved online ordering experience, the company chose to team up with Deliverect. 

Ben & Jerry's ice cream - Photo credit by benjerry.fr on Flickr

“After our first pilot using sales reports and VBA scripting, we realized there had to be a better solution,” explains Rachelle Schuimer, Global Lead Digital Store & Journey UnileverNOW at Unilever. “We scoured the IT marketplace for integration partners of this kind and Deliverect was both the earliest to see the enterprise value offering, and the most advanced in their development track.”

 

"The Deliverect team is quick to develop, quick to act and quick to respond to our various technical needs. We are very happy to work with them and consider them to be part of our team."

- Rachelle Schuimer, Global Lead Digital Store & Journey UnileverNOW at Unilever

 

Streamlining operational efficiency

“Being on board with Deliverect allows us to scale directly to consumer operations within a streamlined back-office IT architecture,” Rachelle says. “The integrations we’ve built unlock detailed sales reporting within the ERP. It also helps support accurate tax treatment, which was lacking prior to implementation.”

“Realtime sales tracking on stock-keeping unit (SKU) level is the only way to even attempt to manage inventory spread over thousands of small cabinets around the world,” she continues. With Deliverect feeding sales data from Unilever’s delivery partners, like Uber Eats and Deliveroo, straight into the company’s ERP system, out of stock product is now reduced, further enhancing customer satisfaction. 

 

Spreading the 🍦 love around the world

Ben & Jerry's range of ice cream flavors

With Deliverect’s support, Unilever is now also able to push multi-location menu items to the different delivery partner platforms, ensuring their online ice cream offering is on point at all times. A spokesperson of Unilever Australia & New Zealand said that they “now have greater flexibility from an operational perspective to test and trail new menu items and bundles through the integration.”

Rachelle Schuimer confirms Unilever’s happy with the integrations that’ve been built so far: “By leveraging the work and industry relationships that Deliverect has cultivated, we have easily halved the time and material cost of development and deployment of a bespoke solution. The Deliverect team is quick to develop, quick to act and quick to respond to our various technical needs. We are very happy to work with them and consider them to be part of our team. They’re helping the Direct To Consumer Services team to drive an agile startup culture within Unilever!”

How Deliverect helps retail businesses like Unilever

  • Third-party platform integration in ERP system
  • Easy and reliable multi-platform, multi-location stock management
  • Greater focus on delivering a top customer experience

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