Highlights — TLDR

1. Unique Culinary Concept: Absurd Bird, operating in England since 2016, offers a blend of fried chicken with a Deep South flair, complemented by cocktails and music, in a fast-casual setting.

2. Adaptation to Delivery Trends: Initially a dine-in restaurant, Absurd Bird quickly adapted to the rising trend of food delivery, recognizing it as the future of the market. Norbert Swierad, the Operations Manager, emphasizes the importance of world-class food, appropriate packaging, and prompt delivery.

3. Early Adoption of Delivery Platforms: Absurd Bird was among the first 100 restaurants to sign up for Uber Eats, leveraging the platform’s vast database and capabilities, and later expanded to include Deliveroo.

4. Streamlining Operations with Deliverect: To improve efficiency and reduce errors, Absurd Bird integrated Deliverect. This platform provided a unified interface for order management, minimizing manual intervention and enhancing the accuracy of orders received by the kitchen.

5. Enhanced Menu Management: Deliverect enabled Absurd Bird to have better control over their menu presentation, including the ability to add pictures, modify menus rapidly, and offer special menus thanks to the menu management feature. This enhanced customer experience, as they rely heavily on visuals and descriptions to make their choices.

How Deliverect helped Absurd Bird boost revenue in just 3 weeks

Based in England, Absurd Bird has provided a unique blend of fried chicken, cocktails, and tunes with a Deep South flare in a premium, fast-casual setting since 2016. With delivery channels growing in popularity and consumer trends changing, Operations Manager Norbert Swierad leaped on board – but quickly sought the perfect way of simplifying order and delivery processes. 

Embracing the potential of delivery

Absurd Bird started out by offering a traditional dine-in restaurant experience but quickly embraced delivery from the earliest beginnings of the trend. “The rise of delivery hit the food and hospitality industry so quickly,” says Norbert. “Over the three years we’ve been operating, we’ve seen almost every restaurant in our area begin working with delivery channels.” What Norbert believes is the key to delivery success? “Making world-class food, selecting the right packaging, and getting it to the customer’s doorstep as quickly as possible,” he asserts.

“The key to success? Making world-class food, selecting the right packaging and getting it to the customer’s doorstep as quickly as possible.”

—Norbert Swierad, operations manager at Absurd Bird

In selecting a delivery channel, Norbert initially went with Uber Eats before signing up with Deliveroo. “In fact, we were one of the first 100 restaurants to sign up for Uber Eats,” he explains. “They came in with an aggressive offer and a powerful database. We quickly realized that this is the future of the market.”

Control and efficiency for great customer experiences

But almost as soon as Absurd Bird began offering delivery services, Norbert was on the lookout for a way to optimize order handling and menu control. “The process of accepting, processing, and fulfilling orders wasn’t as efficient as it could be,” he says. “I started working with Deliverect because the platform simplifies everything. There are no distractions, there’s one single interface. There’s no opportunity for human error – the chefs get the perfect order from the customer with the press of a button, without any need for repeated processes or manual intervention.”

Deliverect also offers Norbert the ability to add pictures to every menu item, rapidly change menus and offer special menus for events or certain days of the week. “We design the menu from the backend, rather than using what the delivery channel offers, and we can make instant updates,” he explains. “Every single item has a great picture and description – customers really rely on this to make their choices.”