Highlights of El Bajío's Success with Deliverect — TLDR

1. Introduction of Delivery Service: El Bajío, a renowned Mexican restaurant chain, embraced delivery as a new service avenue. This decision was especially crucial during the pandemic, providing an opportunity to continue operations despite challenging circumstances.

2. Significant Time Savings with Deliverect: Implementing Deliverect led to notable efficiency gains for El Bajío. The executive director, Francisco Javier López, highlights a reduction in average order-to-delivery time by 2 to 4 minutes, which was a significant improvement from the struggles faced when juggling four different applications previously.

3. Enhanced Customer Satisfaction: Beyond time savings, Deliverect's benefits translated into higher customer satisfaction. The tool helped standardize operations across El Bajío's 19 restaurants, ensuring a consistent and smooth delivery experience for customers.

4. Standardization Across Multiple Outlets: Deliverect played a critical role in standardizing El Bajío's delivery process across all its locations.

El Bajío uses Deliverect to meet the challenges of the restaurant industry

The union, tenacity, and drive of Mexican families: that’s what Raúl Ramírez Degollado and Alfonso Hurtado Morellón wanted for El Bajío when they founded it in 1972. They now have 19 restaurants offering traditional Mexican cuisine and delicacies: anise gorditas, fish Veracruz style, and papanteco style tamales are only a few of the star dishes of all of Mexico’s regions. 

Carmen “Titita” Ramírez Degollado ensures that the dishes are cooked with love according to the recipes of traditional Mexican cuisine. Together with a group of cooks, they prepare the dishes with care very early, day after day. Mole de Xico, dry noodles, black molasses and chile sauce, corn-flower dough for the tortillas, and other corn-based appetizers are some of the marvels they cook.

It is no coincidence that this restaurant, which started as a family business, has become a recognized Mexican restaurant chain in Mexico. What is their secret? For almost 50 years, El Bajío kept using the same ingredient in its dishes - tradition.

Cut times with Deliverect

Delivery is something new for El Bajío: “We saw an opportunity to sell using this method,” says Franciso Javier López, El Bajío’s executive director. Despite its success, El Bajío has also had to meet the challenges of the pandemic and the delivery demand on various platforms. “Unfortunately, many restaurants had to close because they didn’t have the chance to adapt. I believe that this change in the industry favored us.”

In these challenging times, Deliverect has been key in improving basic aspects:

”Our average order-to-delivery time ranges from 35-40 minutes. Currently, we save on average 2-to-4 minutes. Before Deliverect, we struggled. We had big issues because we were using 4 applications.“

Happy customers with Deliverect

However, Deliverect is more than a way to save time. Our tool's advantages and benefits to the restaurant business translate into happier customers. El Bajío’s executive director shares:

“It’s been something extraordinary, that helped us simplify and save time, and most importantly, make our customers happy. It has helped us a lot. We have standardized 19 restaurants.”

Our solution has made a difference in delivery at El Bajío: “I recommend Deliverect. It cuts costs, time, and complaints, and you have success at the end of the day. Deliverect changed our lives,” he says.