How to reveal potential profit using revenue management systems

    Whether you want to tap into market room rates, compare dish GP or forecast bookings, there’s a revenue management system that can automate the process 

    No longer rigid, opaque or reserved for the biggest brands, today’s revenue management systems (RMS) allow operators to shape how they use their data and respond to demand shifts in real time.

    Across hotels, restaurants and experience-led businesses, RMS tools are becoming central to commercial decision-making, helping teams stay agile during these challenging times.

    Here we see how operators have used the technology to boost their bottom lines.

    Links House at Royal Dornoch in the Scottish Highlands achieved a 13% year-on-year revenue increase after using insights from the Right Revenue platform. The team’s commercial strategy was historically weighted toward peak summer golf demand, but by using revenue intelligence it could refine its commercial strategy during other periods. By introducing targeted, experience-led stays built around dining, whisky and curated Highland itineraries, the hotel diversified its guest mix, extended the trading window and reduced its reliance on peak leisure months.

    Links House managing director Phil Scott says: “Right Revenue has brought real structure and clarity to the way we manage revenue, giving us the insight and support you’d normally expect from an in-house revenue manager. It allows us to make informed, data-led decisions while staying true to the character of the business.”

    The Trattoria & Bar Group creates return visits with Stampede

    The Trattoria & Bar Group is a family-run group of three Italian restaurants and a bar in London. The group used Stampede to grow its mailing list and build a loyal customer base through targeted marketing. “Stampede has helped us increase our returning guests and also our revenue. We’ve seen an increase of more than 50% from returning guests,” says co-owner Chris Hughes.

    The group saw more than £15,800 in return on investment from return visits generated from nine email campaigns and through the promotion of regular events, such as its popular supper clubs, over a six-week period.

    The Priory hotel reduces costs with Access technology

    The Priory Hotel & Restaurant in Caerleon was using a revenue management service that cost £850 a month. When the hotel decided to look for a cheaper option, deputy general manager Attila Juhasz trialled Access Guestline’s revenue management system (RMS), which could streamline operations and improve profitability at a lower monthly price tag.

    With automated rate management, easy onboarding and a built-in strategy builder tool, the Priory witnessed significant time savings plus improved occupancy and average rates. Juhasz says: “No human can analyse, digest and act on data as quickly, or as efficiently as Access Guestline RMS. It’s a no-brainer.”

    The Lakes by Yoo simplifies bookings with Journey

    The Lakes by Yoo Hotel & Residences provides luxury accommodation, a spa and outdoor activities in Lechlade in the Cotswolds. It wanted to convert its add-on services – such as spa treatments – to managed inventory, which was a a significant shift, says managing director Susanne Williams.

    The team used Journey to put all its rooms, experiences and treatments in one app. “By integrating booking, payments and experience management into one joined-up ecosystem with Journey, we’ve been able to retail experiences with the same discipline as accommodation,” she says. “That has improved visibility, forecasting accuracy and team alignment. Commercially, we’ve seen clear improvements in average booking value and ancillary attach rates because guests can curate their stay at the point of booking.”

    Camino delivers dish profit using Tenzo

    At Camino, a group of five London-based restaurants, Tenzo has played a key role in improving menu profitability and controlling food costs. Since introducing Tenzo, which brings together inventory, reviews, sales and labour into one dashboard, Camino has reduced the cost of goods sold from around 28% to 25%. Camino’s finance director Tyrone Delaney says: “Our head chef uses the inventory section daily, tracking profitability, popularity and general reviews on certain dishes.”

    Christian Mouysset, founder of Tenzo, says: “By setting clear contribution margin targets per guest as well as reviewing gross profit per item performance and pricing regularly, operators can gain control and continue to sustain a business as it grows.”

    The Adria is an independent 22-room hotel in London’s South Kensington that uses insights from HotelPartner’s client base of 500 European hotels to track pricing and demand. General manager Dominik Feller says: “It sees trends across the market, which gives us a much broader perspective.”

    The Adria stopped taking bookings from wholesalers a few years ago - but it is now reintroducing them selectively

    Forecasting is another important part of the service: “I can now see in real time how we’re pacing against last year without spending hours pulling data together. I know immediately where we’re ahead and where we’re behind,” says Feller.

    Horwood House doubles revenue through mobile with Net Affinity

    Horwood House hotel in Milton Keynes achieved a 62% increase in bookings and doubled revenue within 12 months through a mobile-optimised strategy supplied by booking engine supplier Net Affinity. Hotel owner Karim Kassam says 48% of his online bookings are now made from a mobile. The introduction of gift vouchers has been a success too, with £11,000-worth sold during December.

    Gemma Hynes, client services director at Net Affinity, says: “In some regions, mobile accounts for up to 76% of bookings. Forecasting now focuses on consumer behaviour over historical data, with more than half of bookings made within seven days of arrival.”

    Edwardian Hotels London experiments with pricing strategy with IDeaS

    Edwardian Hotels London manages three hotels in the capital and one in Manchester. The group has responded to increased market volatility with frequent re‑forecasting, which ensures it picks up trends, segment shifts and market changes quickly.

    The group has been using IDeaS G3 to detect market room rate patterns for several months. Edwardian’s executive vice-president Hasnain N Alloo says: “The group displacement module directly compares group opportunities against transient value. The What‑If functionality [which offers the chance to see the impact of price changes before implementation] has further improved commercial agility by allowing teams to model different pricing, inventory and strategy scenarios.”

    Burger King UK stays permanently online with Deliverect

    For Burger King UK, managing 321 locations across multiple delivery platforms created a significant revenue risk: ‘undesired downtime’. Technical glitches frequently pushed stores offline without immediate notification, and because reporting was retrospective, digital revenue was often lost before the operations team could react.

    The brand implemented Deliverect Sentinel, an AI tool that provides centralised, real-time visibility of every store’s status. When a restaurant unintentionally slips offline, the system automatically triggers a reactivation without manual intervention. The system now handles an average of 4,000 restaurant ‘reopenings’ per month, an automation that has successfully recaptured “vast sums of revenue”, says Burger King.