Why food delivery is a must-have for your restaurant
Whereas the food industry is growing every year, online food delivery in particular isn’t just growing, it’s exploding. The online food delivery and takeout sector will grow by at least 20% CAGR. This alone is a pretty good reason why your restaurant should embrace food delivery… But there are a few more. Let’s explore them!
1. Maximize ROI
Adding online food delivery to your restaurant services creates a completely new line of sales. Next to your traditional restaurant sales, you’ll now also sell food online, generating income that will increase the total revenue of your business.
When you’re providing online delivery, you’re also investing in a good customer relationship. You are able to offer food to your customers, even when they can’t visit the restaurant. Hence your investments on establishing a strong customer relationship are strengthened with online delivery.
2. Online presence
It goes without saying – but we’ll tell you, anyway – that getting your business onto delivery platforms enhances your online visibility. Customers will be able to familiarize with your brand on these platforms, in addition to your own website or physical restaurant.
Being available on multiple channels is a very important step in your restaurant’s growth path. You will be able to reach out to more customers because of your online visibility. The combination of both offline and online visibility will create more overall brand awareness: people who already know your brand are highly likely to order your food online as they recognise you on these platforms. It also works the other way around, as your presence on online delivery channels can convince people to visit your restaurant on site.
Think ahead and make sure you include attractive pictures of your restaurant’s seating area, kitchen, ambience,… on your website, social media and channel profiles. Adding personalised notes and discount vouchers to your deliveries can persuade online customers to visit your physical restaurant.
3. Reach more customers
Online delivery makes it possible to reach those customers who don’t live nearby or don’t have the time to pass by. Providing them with the possibility of ordering your meals online expands your pool of potential customers.
In addition to this, customers who hadn’t heard of your restaurant before are now suddenly able to order meals through the internet. Just like that, you may get new customers overnight!
4. Expand new territory
Expanding your (delivery) operations is easy when you offer online food delivery services. You can easily manage your online menus, test new meals and add new dishes. All it takes is a few clicks!
Your restaurant can even set up a whole new online brand. Let’s say you own a taco restaurant, but you also want to try selling pizza. You may then want to set up a completely new brand name for your pizza, one that will run separately next to your main brand. A great way to target a different audience.
Applying this strategy gives you the possibility to explore new territories and see if your customers are also eager to try out other types of meals.
Online ordering automates the flow of orders in your restaurant. Your staff will have more time to manage the restaurant as they won’t waste time picking up the phone or checking the website for online orders. Delivery and takeaway services simplify your restaurant’s ordering and record-keeping processes and streamline the staff’s manual work – especially helpful on busy nights.
Embracingonline food deliveryas part of your restaurant operations has many benefits, including an increased visibility and brand awareness, the possibility of experimenting with new menus, expanding operations… . Eventually this will lead to revenue growth and making your business more successful!
By Isabelle Hanet
Events marketer at Deliverect and proud vegetarian
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