Highlights for The Regency Club and Deliverect Partnership Story — TLDR

1. Unique Cuisine and Longstanding Reputation: The Regency Club, established in 1991, is renowned for its Indian cuisine with Kenyan cooking influences, is deeply rooted in East African migrant traditions, and serves the third generation of loyal customers.

2. Seamless Integration of Delivery Service: The integration of Deliverect enabled The Regency Club to add a discreet delivery channel without disrupting the dining room's atmosphere. Orders go directly to the POS and then to the kitchen, maintaining the restaurant's aesthetic.

3. Partnerships Enhancing Operational Efficiency: Collaborating with Flipdish for ordering and Gigable for delivery logistics, The Regency Club streamlined its ordering process, creating a better working environment and eliminating noise from multiple tablets.

4. Significant Increase in Takeaway Business: After implementing Deliverect, the takeaway business at The Regency Club doubled, increasing from 20% to over 40% of their total business.

5. Ambitious Expansion into Dark Kitchens: Buoyed by the success of the delivery operation, The Regency Club plans to expand into the takeaway and delivery sector by opening dark kitchens across London, leveraging Deliverect's tools for efficient multi-location management.

How Deliverect changed the delivery game for the Regency Club, one of London’s flagship Indian restaurants

Established in 1991, The Regency Club brings the charm of a Kenyan members’ club to Queensbury in Northwest London. Serving Indian cuisine with Kenyan cooking influences to the area’s diverse population, the restaurant creates a unique dining experience. 

“We pride ourselves on the style of cooking that we do,” Rahul Sharma, Director at The Regency Club, explains, “We are very true to our roots, being from East Africa. We do a lot of slow cooking, and we specialize in a lot of barbecue-style meats.”

Having built a loyal following and a solid reputation over 20 years, The Regency Club faces the daunting challenge of modernizing its operations and adding new channels while maintaining its unique atmosphere and authentic charm.

Deliverect and its key integration partners enable The Regency Club to add a discreet delivery channel

The atmosphere and authentic details of The Regency Club are all-important because, as Rahul explains, the restaurant serves a loyal audience of regular diners: “It was meant to be a home-away-from-home for a lot of the migrants that moved from Kenya and came to the UK. We currently serve the third generation, and we have put ourselves into the heart of the community.”

Adding a delivery channel was challenging without changing the mood and look of the dining room. The answer was to create a delivery channel that could run in the background using the existing kitchen to prepare food and delivery partners to send it out. 

But having drivers waiting around in the restaurant and clogging up the front-of-house areas with third-party delivery tablets wasn’t an option. It would have ruined the aesthetic of the restaurant.

With Deliverect, orders are sent directly to the POS and onto the kitchen, eliminating the need for multiple tablets or additional disruption in the restaurant. Deliverect’s integrations with ordering partner Flipdish and delivery logistics provider Gigable allowed the restaurant to quickly implement an end-to-end online ordering and delivery service.

“Working with Deliverect, Flipdish, and Gigable, it’s“ allowed us to completely streamline our ordering process,” Rahul reveals, “It made our staff much happier, it provided a better working environment, our customers didn’t have to hear beeping and noise going off from different tablets all the time.”

The partnership allowed The Regency Club to maintain its atmosphere while adding a new channel of business. 

“It just made the restaurant feel like a restaurant,” Rahul continues, “But in the background, we were able to operate like a takeaway business. So it gave us the best of both worlds.”

Deliverect enables The Regency Club to pursue ambitious expansion plans

After implementing Deliverect to handle delivery orders, the restaurant saw its takeaway business double as Rahul lays out:

“Before we started using Deliverect, we saw takeaways were only 20% of our business,” he says, ‘After using Deliverect, takeaway is now over 40% of our business.”

Buoyed by the success of its new behind-the-scenes delivery operation, The Regency Club is looking to expand the business further into the off-premise sector. 

Rahul reveals the ambitious goals: “Our future plans at The Regency Club are to expand into the takeaway and delivery sector. We plan to do this by opening up dark kitchens all across London.”

Deliverect, with its menu management, order consolidation, and reporting tools, will allow The Regency Club to scale quickly, as it will enable the team to efficiently manage multiple locations as the brand grows.

Using Deliverect to streamline delivery operations is a no-brainer for The Regency Club

Given the brand’s success growing its delivery channel without compromising on its existing business, it’s no surprise that the owners are happy to endorse Deliverect to other similar businesses: 

“I would absolutely recommend Deliverect,” Rahul says, “It’s something that can help any sort of business at all. And there are so many additional benefits that can be brought to their business.” 

Deliverect can help all kinds of restaurants streamline their delivery operations, from ghost kitchens to takeaways to dine-in restaurants like The Regency Club looking to add a new delivery channel. 

So much so, Rahul says he wouldn’t hesitate to use Deliverect if he were in their shoes: “It’s something that I would make a decision on without even thinking about it.”