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How Deliverect changed the delivery game for the Regency Club, one of London’s flagship Indian restaurants

Set in North West London, The Regency Club has been around since the early nineties. Founded by Navin Sharma, a Kenya-based accountant with Indian roots, The Regency Club originally opened as a members-only club. The club’s unique and traditional decor soon started drawing in locals, who’d come in after work to get together with a drink and share one of a few Kenyan influenced Indian dishes on offer.

Nearly three decades later, the restaurant - now headed by Navin’s son Rahul - serves over 70 traditional Indian dishes infused with Kenyan spices. And while people still travel from afar for the restaurant’s unique interior and fusion cuisine, today The Regency Club has fully embraced delivery, changing along with the food industry.

Adopting new consumer habits

Regency Club - Menu“We’ve been around for a long time, so we’ve witnessed first-hand how much the food and hospitality industry has changed during the last few years,” says Rahul Sharma, director of the Regency Club. “Today, people order out much more often than they used to. This is reflected in our delivery sales, which have just about doubled over the past 2 years. Delivery is now nearly 40% of all revenue.” 

The Regency Club completely redesigned their restaurant layout to accommodate the changing market. Studying hours of CCTV footage from the restaurant, Rahul was able to determine the flow of customers and delivery couriers alike. These insights were then taken into account to redesign the business, which now includes a waiting and standing area for drivers. The kitchen layout was dealt with as well, so the chef’s line can work more efficiently when preparing takeout orders.

Enhanced customer experience with Deliverect 

“When we just started out with delivery, it was difficult to understand the customer’s mindset,” says Rahul. “We quickly understood that time is the most valuable thing, so we started looking for ways to improve the amount of time it takes to prepare and deliver orders. That’s where Deliverect came in. The integration reduces time as well as mistakes, which improves the user experience of our customers.”

“Before Deliverect, human mistakes were a risk because the orders weren’t automatically pushed to the kitchen. It was very well possible that we were preparing a dish that the customer didn’t even want, which in turn led to a bad experience on the customer’s side and a loss of money and time on ours. That’s now no longer an issue. The kitchen only receives accepted orders, which go in a hot holding area when ready. The delivery couriers can count on the meals being ready when they show up, so less time is wasted by waiting around - and the food is still hot and of good quality when it arrives at its destination.”

"I’m especially a fan of the Deliverect menu builder, which is a big timesaver as it takes minimum effort to duplicate, adjust and publish menus on the different channels."

Minimum intervention

“Automating the online order process made life so much easier for us. One of the key benefits of Deliverect to me is that whatever you do, it happens without delay. Everything is live with a few clicks. That’s what sets it apart from the third-party apps, where you have to wait for approval after making changes to your account.

Regency Club - Kitchen

I’m especially a fan of the Deliverect menu builder, which is a big timesaver as it takes minimum effort to duplicate, adjust and publish menus on the different channels. I just wish it had been around when we started working with the delivery platforms - it would’ve saved me a lot of time! So that would be my tip for food delivery startups: join Deliverect first, then join third-party apps.” 

How Deliverect helps The Regency Club delight its customers

  • Easy menu builder to adjust all delivery platform menus
  • Greater focus on delivering a top customer experience
  • Error reduction and faster delivery process

Today, people order out much more often than they used to. This is reflected in our delivery sales, which have just about doubled over the past 2 years. Delivery is now nearly 40% of all revenue.

The Regency Club

Rahul Sharma - Director of The Regency Club

Scaling up production

"Next year, we’re going to buy a catering unit,” continues Rahul. “We want to be able to cook in larger volumes and with a bigger setup. We’ll use this production kitchen to peel onions, chop up vegetables etc., transporting the food back to the restaurant where we’ll do the final cooking. We’re excited to see what else the future holds!”

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