How Dim Sum increased order volume while slashing kitchen mistakes

Key results achieved with Deliverect

• Errors reduced by 80% after centralising order management with DMA

• Increase in returning customers by 30% with Direct e-mail marketing

• Increased additional sales by 15% with Kiosk upsells

• Delivery times reduced by 15 minutes with Dispatch

• Increase of five extra orders per hour handled with DMA

Since its founding, Dim Sum’s delectable approach to south-east Asian cooking has been satisfying taste buds in Paris with its combination of modern ambiance and a diverse menu.

Recently, Dim Sum achieved commendable growth, meaning more orders, a wider customer base, and increased success. However, with this came some complex challenges, such as an increase in order errors and bottlenecks at counters.

The Challenge: More Orders, Increased Bottlenecks

Having boosted its customer base and, in turn, boosted the number of orders it processed every day, Dim Sum noticed that it was becoming more difficult run a smooth customer experience: more orders gave way to a higher risk of errors, slower ordering times, and a lack of time to provide targeted upsells and marketing to customers.

Looking to make its processes more efficient, Dim Sum turned to Deliverect’s 360° solution. By integrating Restaurants, DMA, Dispatch, Direct, and Kiosk into its stack, Dim Sum could gain more control over every touchpoint, from customers placing their orders to receiving their food, as well as improve customer relationships through targeted marketing.

The Solution: End-to-End Streamlining, Centralized Operations

By introducing the full Deliverect solution into its existing tech stack, Dim Sum could start to optimize its operations, and it didn’t take long for the benefits to show: “As soon as the solution was implemented, our prep teams felt the relief; they are now able to handle order peaks more calmly and efficiently.” says Michel Zhang, [title] at Dim Sum.

“Deliverect Direct is highly comprehensive and effective; everything is designed to offer a seamless customer journey and drive loyalty among regular customers.”

DMA (Delivery Manager App) allowed Dim Sum to centralize all orders on a single screen, Kiosk gave customers a new way to order in-store, Dispatch optimized delivery drivers, and Direct encouraged Dim Sum to extend its brand through its own first-party ordering site.

“Managing our business has become much simpler, particularly thanks to better inventory management, preparation time tracking, and the ability to close point of sales across all relevant platforms.”

The Result: Increased Control, Increased Success

By introducing the full suite of solutions, Deliverect has helped Dim Sum achieve amazing results:

• 80% reduction in order errors with DMA

• 30% increase in returning customers through Direct e-mail marketing

• 15% increase in additional sales with Kiosk upsells

• Delivery times reduced by 15 minutes with Dispatch

• Up to 20% of daily orders processed through Kiosk

• 5 more orders handled per hour with DMA

Dim Sum is a great example of how successful growth without the right tech stack can have negative impacts on every part of the customer experience.

With Deliverect providing solutions to streamline operations, give customers new ways of ordering, and boost marketing efforts, Dim Sum can continue to expand exponentially without compromising the customer experience.

“Centralizing orders through the Deliverect solution has saved our teams—especially our food runners and chefs—a considerable amount of time. This has led to a significant improvement in productivity and much smoother order management.”