Marcus von Tell, Head of Digital Operations, Sushi Yama
"Deliverect has evolved into a strategic infrastructure partner for Sushi Yama, enabling scalable growth, operational precision, and enhanced control across our entire digital ecosystem."
Key results achieved with Deliverect Dispatch and Restaurants
Average order value increased by 20% compared to marketplace-driven channels
Repeat purchase frequency boosted by 58% among app customers
Manual updates reduced by up to 70% thanks to centralized menu control and real-time synchronization.
Actionable customer data capture for CRM and segmentation increased by 42%
Since 2008, Sweden’s leading sushi chain, Sushi Yama, has been satisfying customers with high-quality sushi for the mass market without compromising on quality or consistency. With more than 50 locations across the country and an international expansion on the horizon, the chain’s growth is backed by a structured expansion model, strong operational governance, and an early commitment to digital enablement.
For a brand built on quality and consistency, fast growth can bring challenges—the increased volume of delivery orders could potentially overwhelm operations and impact the customer experience.
We made a strategic decision to introduce a scalable tech layer that could support operational efficiency, enhance visibility, and create a foundation for sustainable growth. Deliverect became a core component in that transformation.
The Challenge: More Orders, More Manual Input
As Sushi Yama continued to grow, the limitations of manual order entry and fragmented workflows became evident. Bottlenecks began to appear, and delivery operations were slowed. This process was a major drain on resources:
Operational toll: Staff were spending valuable time keying in each order from third-party delivery platforms, pulling focus away from food prep and service.
Fragmented digital operations: Exponential growth without a sufficient tech stack meant that Sushi Yama began to experience service bottlenecks.
The ability to operate delivery as a proprietary touchpoint has strengthened brand loyalty and significantly increased our strategic control over customer relationships.
The Solution: Digital Streamlining, Operational Stability
To tackle the complexities of increased order volumes, Sushi Yama partnered with Deliverect to optimize menu and order management across first and third-party platforms, including a direct connection between their Future Ordering app and the delivery fleet provided by Wolt Drive, thanks to its partnership with Deliverect.
Deliverect was able to provide Sushi Yama with centralized menu control and real-time automated synchronization between ordering channels and POS, as well as impactful product snoozing and automated order routing for last-mile delivery.
For deliveries placed through Sushi Yama’s own channels, orders were routed via Deliverect Dispatch and fulfilled through Wolt Drive, giving Sushi Yama on-demand courier support without needing to build or expand an in-house fleet.
Thanks to Deliverect’s partnership with Wolt for third-party deliveries and Future Ordering as a first-party app solution, Sushi Yama was able to see the positive impact of integrated deliveries almost instantly.
By reducing the amount of manual processes, combining Deliverect Restaurants and Dispatch gave Sushi Yama the tools to build a stable, scalable foundation for its international expansion.
With Deliverect Dispatch, Sushi Yama unlocked fully integrated delivery within our own app while continuing to utilize Wolt riders for logistics execution. This enabled us to fully own the guest journey.
The Result: Delivery Efficiency, Stable Expansion
By streamlining their delivery order processes and connecting to last-mile delivery options like Wolt Drive, Deliverect provided quantifiable results for Sushi Yama:
20% higher average order value compared to marketplace-driven channels
Repeat purchase frequency increased by 58% among users of the chain’s in-house delivery app.
Manual input required was reduced by up to 70% courtesy of centralized menu management and automated order routing.
42% increase in actionable customer data capture for CRM and segmentation.
Sushi Yama achieved smoother, more efficient operations with Deliverect
Sushi Yama is an outstanding example of how successful growth without the right tech stack can lead to complicated operations, increased manual work, and bottlenecks.
Without a proactive approach to solving these issues, they can continue to build.
With Deliverect Dispatch consolidating digital orders routing to Wolt Drive, and Deliverect Restaurants bringing menu management and sales data into one platform, Sushi Yama continues to expand exponentially without compromising the customer experience.
Deliverect Dispatch has transformed Sushi Yama’s delivery operations into a fully integrated, first-party channel that strengthens profitability, customer ownership, and long-term brand equity.