Royal Stacks

Highlights — TLDR

1. Substantial Growth and Expansion: Royal Stacks’ rapid growth, expanding to six locations in Victoria since its inception in 2016, showcasing its popularity and successful business model.

2. Innovation in Burger Offerings: The inspiration from US burger culture led to a significant increase in burger sales, from 30 to 300 per day, highlighting the effectiveness of their innovative approach.

3. Efficiency Improvement with Deliverect: The adoption of Deliverect solved the challenges of manually re-entering orders into the POS, significantly saving time and reducing errors.

4. Enhanced Customer Service: Deliverect’s integration freed up staff from manual tasks, allowing better attention to dine-in customers and improving the overall customer experience.

5. Ease of Implementation and Use: The simplicity of setting up Deliverect and its user-friendly interface required minimal staff training, making the transition smooth and efficient.

Royal Stacks saves time & reduces errors with Deliverect

Royal Stacks opened its first store in 2016, serving top-quality burgers made with freshly minced Australian beef. The brand has six locations in Victoria and big plans for further expansion.

Dina Zeini, co-founder and Operations Manager at Royal Stacks explains the concept's inspiration came while exploring the US.

“My husband and I ran a family restaurant in Dandenong [Melbourne suburb] twelve years ago, and we thought we’d go to the USA to experience some of the cultures,” she explains, “There we found the burger world and fell in love with all the burgers over there.”

Dina’s husband and co-founder Dani’s research was so thorough that he sampled 30 burgers during the 34-day trip. And his commitment to the cause paid off on their return, as Dina reveals:

“We had so many that my husband wanted to experiment, so when we came back home, we introduced this secret burger menu. We went from selling 30 burgers a day to 300.”

Save time not re-punching orders.

With such rapid success came challenges. How would they keep up with so many orders? Dina explains that their systems couldn’t initially cope with the influx of orders, especially on hectic days. 

“I would say the biggest problem we faced before we introduced Deliverect was timing involved in entering every order,” she says, adding, “There were days when there were just one after another, after another.”

Manually re-punching orders from a delivery partner’s tablet into the POS is time-consuming and prone to errors. Dina says it impacted the speed of service and the customer experience.

“Having that one server dedicated to punching in every single order was really difficult as it also took our staff away from customer service,” she reveals, “The customers that were dining in weren't getting the attention they should have been getting because that staff member was keying in every single order.” 

—Dina Zeini, co-founder and Operations Manager at Royal Stacks

Deliverect is easy to use with little training required

Implementing any system comes with the worry that training staff will take too long and they might not like using it. 

But Dina advises other operators that Deliverect was so easy to use that barely any training was required. It was easy to set up and start using right away, as she explains: 

“Being an owner-operator, don't be overwhelmed and worried about the training involved because it's really minimal.”

Deliverect integrates with every significant delivery partner and POS to make setting up the system pain-free. The intuitive dashboard displays all the information team members need so they can start using it immediately without losing training time.

Deliverect leads to fewer mistakes & a better customer experience

Dina couldn’t be more delighted with the easy setup and outstanding results Deliverect has delivered for Royal Stacks. It has made life easier in every area of the restaurant, from chefs in the kitchen to the customers in the dining room.

“It has definitely made things easier for everyone,” Dina says, “The kitchen appreciate it too because there are fewer mistakes.”

“I guess the customers would probably appreciate it too because we can attend to them faster,” she adds, “I’ll recommend it.”