How Noahs turned retail spaces into food destinations and grew sales 374%

Noahs is transforming the future of food retail. With Deliverect powering its operations, Noahs has transformed service stations and supermarkets into high-performance food venues, growing food sales by 374%, increasing basket size by 228%, and unlocking 80% new digital revenue.

CONTEXT

Redefining Food Retail at Scale

Noahs launched in 2020 with a vision to integrate high-quality takeaway into non-traditional food settings, forecourts, grocery stores, and convenience locations. Their business model combined proprietary tech with premium food brands to turn underutilized square footage into profit.

Early traction confirmed demand. But real scale required more than ambition; it required a platform that could handle foodservice operations in complex, high-volume retail environments.

That meant centralizing menu management, standardizing multi-brand workflows, and integrating orders from every sales channel,  all without increasing kitchen overhead or compromising customer experience.

Challenge

Complexity Slows Scale

Scaling food offerings in retail isn’t about just adding SKUs; it’s about controlling complexity. For Noahs, the real bottleneck was fragmented infrastructure: disconnected channels, menu inconsistency, and rising operational overhead.

“Deliverect helped us to overcome our biggest hurdle for growth, which is fragmented order management. No matter if an order comes from a kiosk, an in-store POS, an aggregator platform, or a native app, with Deliverect, we’re able to streamline all these orders and seamlessly feed them into our kitchen operations.”

Mischa Botterweck, Head of Expansion, Growth, and Technology, Noahs

They also needed a way to:

• Manage high-volume, multi-brand menus centrally

• Launch new brands and offers at speed

• Avoid additional workload for in-store kitchen teams

Solution

A Scalable Infrastructure for Food-Retail Hybrids

• Deliverect became the operational backbone of Noahs foodservice model, integrating every digital channel into one seamless flow and enabling fast iteration across brand concepts.

“We chose Deliverect because from day one, it proved to be able to manage the high volumes and complex multi-brand kitchen operations. It enabled us to manage the menu centrally, the prices centrally, over all our platforms, without increasing the workload to our kitchen staff.”

— Mischa Botterweck, Head of Expansion, Growth, and Technology, Noahs

• Key enablers:

  • Deliverect Retail: Combines food + retail orders in one streamlined system

  • Open API: Supports rapid testing of new tools and concepts

  • Menu and pricing sync: Updates pushed centrally across platforms
    
    

“Deliverect Retail gives us a powerful way to merge food and retail order flows into one seamless flow. It enables us to quickly launch new menus, new product categories, or completely new brands.”

— Mischa Botterweck, Head of Expansion, Growth, and Technology, Noahs

RESULTS

Revenue, Speed, and Flexibility

The impact of this operational shift was immediate and measurable. Thanks to Noahs innovative solution, powered by Deliverect, Q8 Denmark's food sales increased by 374%, with basket size rising by 228%. More than 80% of the new revenue came from digital channels, a testament to the strength of Noahs omnichannel execution.

AT A GLANCE:

• Food sales increased by 374%

• Basket size rose by 228%

• 30% more orders processed per hour

• 15% fewer order errors

Noahs success isn’t just about innovative technology. It’s about building the infrastructure to support a new kind of business, one where retail and foodservice coexist, and digital channels are a core revenue driver.

Deliverect made that possible by eliminating the operational friction that blocks innovation. The result: a system that’s not only fast and flexible, but resilient, built to grow with the business, not against it.