Berliner Das Original

The Challenge: Maximising Sales with Reliable Kiosks

To remain competitive and offer the best possible customer experience, Berliner Das Original wanted to install self-ordering kiosks to speed up service and drive upsells.

The key goals were to:

• Automate upselling and increase the average spend.

• Streamline service to reduce queue times and serve more customers.

• Provide a smooth, responsive, and frustration-free customer experience.

• Secure a competitive price, including all card processing fees.

• Rely on a dependable kiosk with responsive, 24/7 support.

The Solution: More Upsells and Orders Per Shift

Berliner Das Original deployed three to four Deliverect Kiosks in each of its sites. They chose the FOX model for its integrated payment system and sleek design, which offers a more aesthetically pleasing alternative to bulky kiosks that require external PDQ machines and printers.

A Smooth and Responsive Customer Experience

Berliner Das Original wanted an ultra-responsive experience on its ordering kiosks to eliminate customer frustration. By opting for a direct RJ45 (Ethernet) connection, the FOX kiosks provide instantaneous touch response. Queue times were drastically reduced–virtually non-existent during peak hours–allowing teams to handle orders two to three times faster.

Upsells Are Taking Off

Deliverect Kiosk allowed for the automation and configuration of upselling based on a multitude of scenarios. The average spend increased naturally without putting pressure on staff, directly impacting the bottom line.

A Highly Competitive and Attractive Price

The decision to go with Deliverect Kiosk was heavily influenced by its excellent value for money, particularly regarding the cost of the kiosk, the monthly subscription, and the card processing fees.

Data to Improve the Average Spend

The back-office system allowed Berliner Das Original to track performance and KPIs and continuously optimise its menu. By testing different suggestion strategies, the abandonment rate was reduced from 31% in 2023 to 24% in 2025.

Integration with POS and Loyalty, Zero Terminal Maintenance

The FOX kiosks were integrated with the Zelty Point-of-Sale (POS) system, simplifying menu management for the Berliner Das Original teams. The Hey Pongo loyalty program was also integrated into the customer flow. The integrated payment system eliminated the need for external PDQ machines and printers, which are costly and difficult to maintain.

Reliable and Responsive 24/7 Support

Since the kiosks were installed, Deliverect has been distinguished by its consistent support. The support team is responsive and available 24/7 with proven expertise. This partnership provides security and confidence, which is a crucial point for Berliner Das Original.

Kiosks as Part of the Franchise Package

The kiosks are integrated into the Berliner Das Original franchise concept. Each new franchisee chooses the number of kiosks to deploy based on the size and expected customer volume of their site.

The kiosks are a great economic investment and are not nearly as costly as you might think, especially when you consider the improved customer experience and the increase in the average spend they generate.

“[Deliverect] is a solid partner with real expertise, capable of supporting us even during our busiest times.

The Results

• 23% reduction in abandoned orders over 2 years

• 4.7% of revenue generated via additional (upsell) sales

• 27% of transactions include paid options/add-ons

• 77% of orders were paid for at the kiosk

• 3:14 min average time per order