How Healthy Poke cut order errors by 30% and grew revenue by 7%

Healthy Poke was born as a fresh and disruptive concept within the healthy fast food sector in Spain. What began with just two locations has grown into a network of 44 company-owned stores, with centralized management as the backbone of its growth. With a business model where delivery represents 70% of revenue, operational efficiency is not a luxury: it is a vital necessity.

The Challenge: When Delivery Grows Faster Than Operations

Before Deliverect, each Healthy Poke store was a small logistical challenge. As the brand expanded, every new delivery partner added another tablet, another ordering format, and another menu management system to juggle. In small restaurants, where the toppings display case is the main attraction, dedicating space to an arsenal of devices was simply not feasible.

“We had tablets everywhere. In small shops, where space is at a premium, you'd end up with almost an entire computer just to manage delivery orders. It was a huge headache.”

The problem multiplied with the different delivery companies: more tablets, more suppliers, more noise. Updating a menu or launching a promotion in a centralized manner was not feasible. Every change had to be manually replicated on every platform, in every store. Store outages and last-mile delivery also presented challenges that hampered operations, revenue, and customer satisfaction. Furthermore, store staff were receiving orders in different formats depending on the platform, leading to confusion and errors. Healthy Poke needed to speak a single, unified language.

“Managing menus centrally before Deliverect was impossible. Each platform had its own system, its own format. When we added virtual brands to the equation, the operation became much more complex, simply unfeasible.”

The Solution: Deliverect as an Omnichannel System for All the Sector's Pain Points

The relationship between Healthy Poke and Deliverect wasn't the result of a purely technological decision. Ivan clearly remembers how it all began: through Sergio, an industry expert and now Manager for Iberia and Spain at Deliverect, who introduced them to what was then Deliverect 1.0.

“There were other competitors, but with Deliverect, it was an incredible match from the beginning. I was absolutely right because they know the day-to-day operations of the quick-service restaurant (QSR) sector perfectly.”

That trust in the team has been a common thread throughout the entire relationship. For Ivan, technology matters, but the people who build it matter even more. Bertolone tells us what convinced him about each solution implemented.

Restaurants: One System for 44 Stores

With Restaurants, Healthy Poke wanted to consolidate all delivery channels into a single system. Tablets have disappeared from the counter, menus are managed centrally, and promotions are rolled out across the entire network with a single click. Store staff now work with a standardized ordering format, eliminating confusion and reducing errors.

“Before, each supplier sent orders in a different format, which made operations and day-to-day tasks difficult. Getting rid of the tablets not only gave us physical space, but also order and peace of mind, and better service for our customers.”

Dispatch: Optimizing the Last Mile

Healthy Poke began managing its own delivery fleet through its website. When a delivery driver wasn't available, the order simply wasn't delivered. Deliverect's Dispatch fleet management was centralized and integrated with multiple logistics providers. If one fleet fails to be assigned, the system automatically switches to a second one. The result has been a 15% improvement in delivery times and, critically, a 5% increase in revenue, as orders that would previously have been lost are now successfully delivered.

“Before, if you didn’t have a delivery driver available, the order simply wasn’t delivered. Now, with Dispatch, if a driver can’t be assigned, a second fleet is quickly dispatched. This has allowed us to improve delivery times by 15%.”

DMA: Delivery Management App. All Orders on the Same Screen

DMA is one of the solutions that has saved the prestigious healthy food chain the most headaches. Following the same approach as Healthy Poke's relationship with Deliverect, they found an omnichannel solution that understands and addresses all the pain points of a QSR chain.

“The team no longer jumps between tablets, wastes time manually confirming orders, and works with a single printing and preparation logic. The ability to close stores with a single click has been crucial in protecting margins and reputation.”

Sentinel and AI: Visibility and Data with Real Impact

Ivan Bertolone is a pragmatic leader. That's why he values ​​the benefits of Sentinel, Deliverect's tool for real-time operational visibility through AI. The office team can monitor the status of all 44 locations from a single screen and react instantly to any incident, such as an unexpected store closure that, without this tool, could go unnoticed for hours.

“If a store closes without anyone noticing, you're losing revenue. With Sentinel, you detect the closure, reactivate it, and the tool can even automatically reopen the store after a certain period of time. That's incredible.”

The Results

The implementation of the Deliverect ecosystem has brought concrete improvements to all areas of Healthy Poke's operations:

• 20% more orders handled per hour

• 30% fewer order errors

• 98.9% uptime; downtime reduced from 4% to 1.1%

• 7% increase in revenue (5% Dispatch + 2% Sentinel)

• 15% faster delivery times

“If you ask me why I recommend Deliverect, I’d say it’s first and foremost because of the people. I’m not interested in a partner who wants to do everything and doesn’t do it very well. You know, a jack of all trades, master of none. Deliverect’s responsiveness to problems is unbeatable.”