Heiko

The Challenge: Streamlining Order-Taking and Service Flow

Before Deliverect Kiosk was installed, long waiting times and the complex management of customer flow during peak periods added significant pressure to staff and often led to a disappointing customer experience.

The chain needed a smooth and intuitive solution to speed up order-taking, reduce queues, and lighten the daily workload for the teams.

• Find the best value for money solution.

• Offer effective integration with Zelty POS.

• Reduce waiting times and streamline order placement.

• Provide an intuitive experience for customers.

• Simplify the operational setup to avoid overloading staff.

The Solution: Reliable, High-Performance Kiosks for an Optimal Customer Experience

Heiko installed an average of two kiosks in all its locations. Since then, service has been notably smoother, with reduced waiting times and teams under less pressure.

An Intuitive Journey and Fluid Service

Customers can easily build their meal in total autonomy, with 84% paying for their order directly on the kiosk. Teams are relieved of order-taking and most payment duties, allowing them to focus on preparation and service in a more relaxed atmosphere.

Suggestions That Boost Sales

Kiosk customisation allows Heiko to prominently feature new products and current offers. In 2025, 6% of revenue is projected to come from automated suggestions, and 23% of orders include paid options, leading to an average customer spend of €22.10 (approx. £18.80).

Loyalty Programme Enhanced by Kiosks

Integration with Zerosix (a loyalty platform, similar to UK providers like Yotpo or Airship) greatly facilitates the collection of customer data for the loyalty scheme. Even though staff promote it at the counter, orders placed on the kiosk record excellent sign-up rates, saving valuable time for the teams.

High-Performing Zelty Integration

The kiosks are fully integrated with the Zelty POS system, simplifying menu management and sending orders to the kitchen. This integration ensures real-time tracking and operational efficiency.

Easy Installation and Integration into Franchise Pack

The kiosks are simple and fast to install, allowing Heiko to quickly deploy them across all its locations without disrupting service. They are now an integral part of the franchise opening process, facilitating the chain's expansion and scaling.

"[The kiosks] help us better manage customer flow during rush periods, while offering a smooth and pleasant experience to our customers."

The Results

• 84% of orders pard for on kiosks

• 23% of orders include paid-for addons

• 13% conversion to meal deals

• 6% of revenue from paid-for suggestions

• 3:16 min average order time

"The kiosks are an excellent tool for building customer loyalty and easily integrating them into our loyalty programme."