Highlights — TLDR

1. Unique Health-Focused Concept: Redemption Bar, founded in 2014 in London, offers a unique dining experience with its vegan, sugar-free, wheat-free menu and non-alcoholic beverages, emphasizing health and environmental consciousness.

2. Expanding into Delivery: With the rise of delivery culture in London, Redemption Bar began offering delivery services, carefully adapting their menu and selecting eco-friendly packaging to ensure quality and sustainability.

3. Operational Enhancement with Deliverect: To manage multiple delivery platforms efficiently, Redemption Bar implemented Deliverect, which streamlined operations by reducing the need for various tablets and printers and provided a menu builder for rapid menu changes.

4. Real-Time Menu Management and Reporting: Deliverect’s menu builder feature allows Redemption Bar to update their menus, offering instant visibility on changes quickly. Additionally, the Deliverect Lightspeed integration enables effective revenue tracking across multiple platforms.

5. Launch of Vegan Burger Kitchen: To cater to the popular demand for comfort food, Redemption Bar introduced a ghost brand, Vegan Burger Kitchen (VBK), offering vegan burgers and ice cream, capitalizing on the growing trend for plant-based comfort food.

Everyone is craving Redemption, and Deliverect is helping deliver it

Spoil yourself without spoiling yourself. That’s the motto of Redemption Bar, London’s healthiest restaurant, serving vegan, sugar-free, and wheat-free food and non-alcoholic cocktails and drinks. The idea behind Redemption is that socializing shouldn’t be at the expense of your health and shouldn’t be harmful to animals or the environment.

The restaurant & bar concept was created by Catherine Salway, who has a background in business, and Andrea Waters, an experienced vegan and raw chef. Founded in 2014, Redemption Bar today has three locations in central London: Shoreditch, Notting Hill, and Covent Garden - the latter opened in 2019.

Testing the delivery waters

According to Zoey Henderson, Redemption’s Head of Operations, delivery has grown massively in the last 5 years. “We’re based in the center of London, so the area has many hotel accommodations and tourist attractions. People love coming in, but like other metropoles worldwide, London has become keen on ordering out, too. Delivery has only started at Redemption, yet we already see its share is growing.”

“We’ve already overcome our first hurdles in terms of delivery,” she continues. “For instance, it’s important to be aware that delivered food is never the same as on-site - it has to travel, so it will never be that perfect. Although people do understand that, we want to get as close to perfection as we can, which is why we’ve modified our delivery menus. We decided not to offer some dishes, such as one of our dishes with courgette, which contains too much moisture to travel well.”

Redemption also carefully selects packaging materials that are eco-friendly and practical and help preserve the food better until it arrives at its destination.

"The integration certainly has given us more options to grow our delivery." - Zoey Henderson, Head of Operations

Streamlining operations with Deliverect

To be able to use multiple (third-party) delivery platforms easily, Redemption Bar called on Deliverect. “We wanted to increase delivery by working with more than one delivery partner,” Zoey explains. “Additionally, we wanted to be able to track revenue and get rid of all our tablets. We heard about Deliverect at a London trade fair and quickly got on board after that.”

“We still have our tablets because they need to be charged and on, but they are now all piled up in a corner,” she laughs. “We do enjoy not having multiple printers anymore, as well. But the feature that has given us more options is the menu builder. We love the ability to quickly change menus quickly because, with the platforms, changes could take up to around 24 or even 48 hours. With Deliverect, changes are instantly visible.”

Another key feature, according to Redemption, is the reporting. “Tracking revenue across multiple platforms is now possible thanks to the Lightspeed integration powered by Deliverect. The integration certainly has given us more options to grow our delivery,” Zoey confirms.

Vegan burger kitchen

Redemption offers two menus a day - one daytime menu and one for dinner, but they’ve recently stepped up their game with the addition of a ghost brand: Vegan Burger Kitchen (VBK). “In the past few years, comfort food like Chinese, Indian, pizza, and burgers were the most popular takeaway and delivery dishes in the UK,” Zoey says. “We wanted to answer that need and quickly get found when people search for vegan burgers online. We created a virtual brand offering burgers and vegan ice cream: plant-based guilt-free comfort food.”