Highlights — TLDR

1. Rapid Adaptation to COVID-19 Restrictions: Le Fitzgerald quickly transitioned to delivery and pick-up services, adapting to the challenges posed by the pandemic.

2. Introduction of Online Ordering: The restaurant effectively introduced an online ordering system for cocktails and tapas, extending their offerings to home delivery.

3. Effective Use of Delivery Platforms: Partnering with Deliveroo, Le Fitzgerald made their popular dishes and cocktails accessible to a broader audience.

4. Seamless Integration with POS System: Implementing Deliverect’s solution allowed direct integration with their existing Lightspeed POS, streamlining order processing.

5. Sustained Revenue Stream Post-Pandemic: The introduction of delivery and pick-up services helped during the closure and provided an additional revenue stream after reopening.

How Le Fitzgerald pivoted to pick-up with Deliverect

Set in Paris’s 7th arrondissement, Le Fitzgerald is one of those places that can make you feel good as soon as you walk through the door. The restaurant and cocktail bar oozes quality and atmosphere - precisely why it was created. 

“I founded Le Fitzgerald in 2016,” says Guillaume Bénard, CEO and Founder. “The concept is centered around good quality food, tasty cocktails, and a feel-good, festive ambiance. Le Fitzgerald is where you can gather with friends after work, enjoy some tapas and cocktails together, and enjoy being together.”

Le Fitzgerald is experience-driven: you only get the “Fitzgerald experience” when you immerse yourself in the restaurant’s refined Art Deco-inspired decor. But when COVID-19 hit the restaurant industry, and Le Fitzgerald was forced to close its dine-in services, the restaurant quickly had to devise alternative ways of getting orders. Enter Deliverect.

"Now that we’re offering delivery, we see that it’s a great way to generate extra revenue without any additional resources."

—Guillaume Bénard, CEO & Founder of Le Fitzgerald

Introducing Online Ordering and delivery

“Before COVID-19, we didn’t do any off-premises orders,” Guillaume explains. “When restaurants were closing, we had to think and act fast. We started working with Deliveroo to get our cocktails, finger food, and seasonal dishes delivered to our customers. We put a lot of sharing plates and tapas on the online menu because it’s fun, easy, elegant comfort food but also very suitable for delivery.”

Another online ordering option Le Fitzgerald implemented is the Online Ordering store provided by Deliverect. “We were delighted with how fast Deliverect was able to set up our pick-up system,” he says. “Our Online Ordering page helped us showcase our dishes and cocktails. Uploading photos and adjusting the menu is easy so you can make changes instantly. The interface is straightforward to use. And as a bonus, all our orders are sent straight to our Lightspeed POS!”

And now that restaurants have started to reopen?

“Now that we’re offering delivery, we see that it’s a great way to generate extra revenue without any additional resources. And our customers have yet another way to enjoy the delights Le Fitzgerald has to offer.”