Barak

The Challenge: Simplifying and Improving Order Customisation

Order-taking was repetitive and time-consuming, and combined with difficulties in recruiting and training staff, Barak sought ways to optimise service and the customer experience.

Crucially, with over 11,000 possible dish combinations, Barak also wanted to make the process of building a customised meal simpler and more enjoyable for its customers.

• Boost Sales and Optimise Loyalty: Stimulate add-on sales and simplify access to the loyalty program and associated promotions.

• Improve Team Productivity: Reduce the burden of repetitive order-taking and allow staff to concentrate on food prep and service.

• Maintain a Fast and Efficient Flow: Serve custom orders quickly without creating queues.

• Offer a Pleasant Customer Experience: Allow every customer to calmly design their dish from the 11,000 possible combinations.

• Mitigate Staffing Issues: Ensure fast, fluid service in all circumstances, even with staff shortages or absences.

The Solution: Fluid, Autonomous Ordering with Kiosks

Barak chose to install Deliverect Kiosks in both establishments—a model without a separate card machine to modernise the ordering experience and simplify maintenance. The manager particularly valued:

Integration with Zelty and Zerosix

The kiosks are fully connected to the Zelty POS system and the Zerosix loyalty program. The menu is managed directly from the till, and orders are automatically sent to the kitchen. Customers can also easily redeem their loyalty points and promotions.

Appealing Interface that Showcases Photos

Customers can quickly visualise available options thanks to customised, attractive photos and short descriptions before customising their choices, making navigation simple and enjoyable.

Increase in Average Spend and Upselling

Automated suggestions for meal deals and additional products allow the average customer spend to be increased fluidly and naturally.

Improved Productivity and Service Flow

Thanks to the kiosk, every customer can take the time needed to build their perfect dish without blocking the queue. Staff are relieved of repetitive explanations and dealing with customer hesitation, allowing them to focus entirely on food preparation and service.

The Results

• 92% of orders paid for on kiosks

• 1400 loyalty members in 18 months

• 65% of paid-for suggestions accepted by customers

• 16% of orders included paid-for options

• 8% of revenue from upsells

• 2:18 min average order time

"The kiosk is like my best employee for managing order-taking: always available, never off sick, it increases the average spend and simplifies everything, from upselling to training."

Paul O., General Manager at Barak