Mustard and Deliverect Join Forces to Supercharge Influencer Marketing for Restaurants
Mustard, the leading influencer marketing platform for restaurants, and Deliverect, the global expert in restaurant tech powering the future of food ordering with a comprehensive ecosystem of on and off-premise solutions for digital food sales, have partnered to provide restaurants with high-impact, trackable influencer marketing campaigns. Deliverect enables businesses of all sizes to sell anywhere and deliver everywhere.
This powerful partnership combines Mustard's robust influencer marketing capabilities with Deliverect Direct’s innovative social media ordering solution to empower restaurants of all sizes to launch highly targeted and measurable influencer marketing campaigns that drive real business results.
This partnership is a game-changer for restaurants looking to convert influencer buzz into real revenue,” said David Currant, CEO of Mustard. “By combining our influencer discovery and performance tools with Deliverect’s ordering tech, we’re creating a seamless path from social post to sale.
In early trials, restaurants using the Mustard-Deliverect integration saw up to a 3.5x increase in social media-driven orders and a 20% boost in customer acquisition from influencer campaigns.
With Mustard, restaurants can:
Easily discover and partner with the ideal local influencers for their brand on a daily basis
Access the largest pool of food influencers, each with detailed performance metrics
Effortlessly schedule and manage influencer collaborations
Precisely measure the impact and ROI of influencer marketing spend
Deliverect Direct centralizes digital orders across all channels, giving restaurants 100% ownership of customer data and supercharging marketing campaigns by turning influencer promotions into instant sales opportunities. Social media ordering enables customers to place food orders directly through a restaurant's social media platforms, including Facebook, Instagram, WhatsApp, and others. Guests can browse menu, select items, and securely pay without ever leaving their social media feed.
By integrating trackable calls-to-action (CTAs) from influencer posts using Deliverect Direct, every campaign becomes an attributable revenue driver. Likes and comments transform into placed orders that can be traced directly back to each influencer partnership.
Key benefits of the Mustard-Deliverect integration:
Optimize influencer strategy with data-driven insights
Drive measurable ROI from influencer partnerships
Turn social media engagement into immediate sales
Demonstrate concrete revenue impact of marketing spend
Own your customer data, capture complete customer profiles, including social media handles
Whether you're an independent restaurant looking to maximize every marketing dollar or a multi-unit chain seeking to demonstrate marketing ROI at scale, the unparalleled combination of Mustard and Deliverect empowers you to tap into the power of influencer marketing, making it actionable and enabling your social media presence to translate into real revenue growth.
ABOUT DELIVERECT
Deliverect is a global ecosystem of on and off-premise solutions for digital sales. Its API-first software helps enterprises of all sizes to sell anywhere and deliver everywhere across 52+ global markets. Currently, Deliverect powers 50,000+ establishments, including renowned chains like Burger King UK, Little Caesars, and Pret A Manger. To find out more information, visit deliverect.com.
ABOUT MUSTARD
Mustard is the first local influencer marketing platform built exclusively for restaurants. From local hot spots to national chains, Mustard connects businesses with over 20,000+ high-performing food influencers to drive real-world results. To learn more, visit .
