Highlights

1. Fresh Approach to Burgers: Pickl, founded in Dubai in 2019, distinguishes itself in the burger industry with its commitment to fresh, high-quality ingredients, offering a unique take on fast food with menu items like cheeseburgers, sandos, and sides.

2. Homegrown and Homemade Philosophy: Emphasizing a homegrown approach, Pickl creates its signature pickles and special sauces in-house daily, contributing to its fresh and flavorful menu.

3. Fan Favorite: Chicken Sando: Among its popular items, the chicken sando stands out with its combination of crispy chicken, slaw, homemade sauce, and pickles, delivering a unique taste and texture.

4. Operational Efficiency with Deliverect: To support its rapid expansion, Pickl integrated Deliverect, which streamlined its order processing, reduced manual input, and minimized human error, allowing more focus on customer service.

5. Innovative Menu Management: Deliverect’s menu engineering feature allows Pickl to easily update and manage their menu, offering real-time changes to items, prices, and descriptions, enhancing their operational flexibility and responsiveness to customer preferences.

Serving Fresh Burgers Fast with Pickl and Deliverect

Fresh, Fast, Fare

Burgers seem ubiquitous, but Pickl has put a “fresh” spin on them in a way that diners in Dubai love. This popular, made-to-order burger joint believes in using only the freshest ingredients in its wildly flavorful offerings. So much so that they source their ingredients from around the world, and you can taste the difference in every bite of their downright delicious food.

“We wanted to bring fresh, incredible high-quality ingredients to the burger industry,” shares Reece Baker, Head of Operations. “But we also make sure that we serve fresh, we cook to order, and that we’re fast. That’s why we call ourselves fresh, fast food.”

Founded in 2019, Pickl is a fresh fast-food joint that serves up cheeseburgers, sandos (their affectionate term for sandwiches), and sides. Its mantra is “simple, not basic,” which is evident in every aspect of their business model, from the way they treat ingredients to the food they offer to the one-of-a-kind experience they provide customers. Every recipe is designed and tested to ensure they’re constantly pushing the boundaries of taste and perfecting their skills.

Daring and Delicious

The team at Pickl goes to incredible lengths to ensure their food is fresh to death. Their menu includes rocket parm salad, double cheeseburgers, and Nashville Hot Chicken, each more Instagram-worthy than the last.

Aside from its menu, what sets the fresh food eatery apart is its homegrown and homemade attitude. Each morning, they make their signature crunchy, delicious namesake pickles, and each weekend, they mix up a batch of their spices and special sauce.

Among its menu is their bestseller, the chicken sando, a handheld beauty that boasts being unlike any chicken sandwich you’ve ever tasted. It’s well-rounded and ready to satisfy, piled high with a massive chicken breast, slaw, special sauce, and pickles, then nestled beneath a potato bun. 

What makes this menu item a fan favorite is the texture of the chicken, which features a natural spice woven into each crack and crevice of the breading. Pair that with the sourness of their in-house made pickles and the creaminess of the comeback sauce, and it’s love at first bite.

Putting Customers First with Deliverect

Although business has been steady on the rise, most of Pickl’s process involved manually inputting everything, including orders. The Dubai-based restaurant already had years of delivery service under their belts, still they realized they needed to add something else to further their rapid expansion. 

That’s when Baker learned about Deliverect from a colleague. After looking into the third-party omnichannel integration software, he discovered that it had everything they needed and more.

“It seemed seamless and incredibly inviting for the onboarding process. That’s what got us involved immediately,” Baker says, recounting Pickl’s experience. “And then when we started seeing how the system works, it seemed very intriguing and very captivating. We’re very glad we got on board.”

Deliverect helped the restaurant cut down on human error, allowing them to regain time lost and focus on the customer. Instead of having to be in front of the POS system and manually punch in each order throughout the day, they could now spend more time with customers and use their incredible burgers to give them the best experience possible.

“The best feature about Deliverect is that it connects the customer straight to our kitchen printer, our POS immediately, allowing us more time to serve high-quality ingredients and the best burgers around,” Baker explains. “And what’s also incredible is the menu engineering. The fact that I can go onto Deliverect and create the menu myself, and I can change items, change prices, change descriptions, and push the menu live then and there. It’s incredible, it’s amazing, it’s a game changer.”