Outperform the Competition: How Pulse Helps You Stay Ahead in Marketplaces

In delivery marketplaces, visibility is currency, and downtime is expensive.

Operators often underestimate how often their stores go offline on platforms like Uber Eats or Deliveroo. Sometimes a store is only partially closed, meaning it’s not accepting delivery orders or specific dayparts are unavailable. These moments are silent killers: customers disappear, rankings drop, and revenue leaks, without anyone noticing.

What separates the top-performing restaurant brands is their ability to act before damage is done. And that’s precisely what Pulse by Deliverect delivers.

With real-time store tracking, automated reopenings, and downtime heatmaps, Pulse helps enterprise operators stay visible, stay available, and stay ahead of the competition, at scale.

The New Rules of Marketplace Competition

The most successful restaurants don’t just make great food they understand and master the rules of the algorithm. Pulse helps them win on three fronts:

1. Visibility: Marketplace Rankings Are Built on Uptime

Delivery platforms reward availability. If your store is consistently open and accepting orders, you’re more likely to appear at the top of search results. The moment you go offline—especially unexpectedly—you start slipping.

And the longer the downtime, the bigger the penalty. Platforms don’t just prioritize active stores; they actively penalize stores with spotty availability. That affects not just your visibility—but your entire revenue flywheel.

Pulse solves this by alerting your team instantly when a location is offline (fully or partially). For Deliverect Restaurants customers, it can even automatically reopen that store, restoring your presence before the algorithm penalizes you.

2. Order Volume: Momentum Matters

The more orders you complete, the more marketplaces boost your listings. That’s how the algorithm flywheel works.

But every offline moment breaks the cycle. Pulse reduces that risk by:

• Monitoring store status hourly across all locations and platforms

• Sending smart alerts that surface unexpected closures

• Automatically reopening eligible stores with no manual action

This means fewer disruptions, more fulfilled orders, and stronger momentum over time.

3. Customer Retention: Availability Builds Trust

For customers, a store that’s “temporarily unavailable” may as well not exist. If your store is offline when they’re hungry, they’ll order from your competitor. And they might not return.

Pulse helps enterprise operators:

• Identify recurring closure patterns that erode trust

• Prevent partial or full unavailability that hurts the customer experience

• Maintain uptime consistency across all locations

That reliability builds brand confidence and helps drive long-term customer loyalty.

Pulse by Deliverect: A Real-Time Control Center for Uptime and Visibility

The new Pulse experience is purpose-built to help large restaurant brands win where it matters most: being visible and operational on every platform, at all times.

Here’s how:

1. Live Store Monitoring Across Platforms

Pulse gives you a real-time bird’s-eye view of store availability across all connected delivery apps. You’ll know:

• Which stores are open, closed, or partially active

• Which channels are affected (e.g., Uber Eats available, DoorDash offline)

• How long a store has been offline

• Whether it’s a scheduled closure or unexpected downtime

You no longer need to log into multiple aggregator dashboards or rely on manual checks. Pulse centralizes this operational visibility into one intuitive dashboard—accessible to your HQ and local teams alike.

2. Heatmaps to Spot Problem Areas Instantly

For brands managing dozens, or hundreds, of locations, it’s hard to identify trends quickly. Pulse visualizes uptime data across your footprint in a geographical heatmap, helping you:

• Detect regional issues (e.g., outages in a city or territory)

• Benchmark uptime performance by area or franchise group

• Prioritize resolution for high-impact closures

This helps regional managers and ops leaders act fast, with context.

Ultimately, it becomes much easier to adopt a data-driven marketing approach that doesn't just throw out promotions but makes informed, profitable decisions that attract customers and foster repeat business. 

For restaurants, marketplace success is achieved by combining visibility, data, and strategy. Pulse by Deliverect helps restaurants stay ahead of competitors and outperform them.

3. Smart Alerts for Instant Action

Every minute counts when a store goes offline. Pulse sends immediate alerts when:

• A store is fully or partially closed

• Closure duration exceeds a defined threshold

• A pattern of downtime emerges across locations

Alerts can be customized by region, platform, or closure type. No more reactive firefighting—Pulse gives your team time to prevent issues before they affect revenue.

4. Automated Reopenings with Deliverect Restaurants

For customers using Deliverect Restaurants, Pulse unlocks a powerful automation layer: automatic reopening.

Here’s how it works:

• Pulse detects that your store is closed on one or more channels

• It verifies that the store should be open (based on your operating hours and POS data)

• If approved, it reopens the store automatically via Deliverect’s official APIs

This prevents hours of unnoticed downtime and eliminates the need for manual fixes from store staff or IT.

In Burger King UK’s case, this helped them achieve 99%+ average uptime across locations, significantly improving their ranking and order volume.

*Automated reopening requires integration with Deliverect Restaurants.

5. Revenue Loss Insights and Operational Reporting

Pulse tracks:

• How much potential revenue is lost per closure event

• Which locations are the worst performers by uptime

• Platform-specific behaviors, like Deliveroo’s “vacation mode” or DoorDash’s “temporary offline” toggle

This data helps ops teams:

• Justify new processes or SOPs

• Track impact of staffing issues on uptime

• Hold teams accountable with accurate metrics

Over time, it becomes a feedback loop: better insights → better decisions → better marketplace performance.

Trends Shaping the Future of Food Delivery Marketplaces

Food delivery platforms are no longer just another revenue stream; they are often a restaurant's primary sales channel. However, as the landscape continues to evolve, several trends will reshape how restaurants compete:

• AI-Driven Personalization: Delivery platforms utilize AI to recommend restaurants to consumers based on their previous orders, popular choices, and overall preferences. Restaurants that optimize menus, pricing, and promotions based on real-time data (like Pulse provides) will win.

• Faster Fulfillment Expectations: Consumers typically expect their online food orders to be delivered within 21-30 minutes. Even minimal delays can affect consumer ratings and marketplace rankings. Restaurants that optimize uptime, order flow, and staffing will win.

• Marketplace-Led Advertising & Promotions: Paid placements and algorithm-driven promotions continue to increase prominence. Knowing which investments deliver real ROI is crucial for restaurants, and Pulse helps track what works and what doesn't.

These trends make one thing clear: guesswork doesn't cut it. Restaurants that use data, 

Conclusion: Don’t Just Stay Open, Stay Ahead

With Pulse by Deliverect, enterprise restaurant brands can:

• Stay visible and ranked on all delivery apps

• Minimize downtime through real-time monitoring and smart alerts

• Automate reopenings to prevent unnecessary revenue loss

• Understand and optimize marketplace presence across locations

It’s not about reacting after the damage is done. It’s about staying one step ahead—every hour, every store, every order.