Amorino

Highlights for Amorino and Deliverect Partnership Story — TLDR

1. Significant Sales through Delivery: At Amorino, delivery sales through third-party platforms represent up to 40% of total sales, highlighting the importance of this channel.

2. Challenges of Pre-Deliverect Operations: Before Deliverect, Amorino faced operational challenges with multiple tablets and the need for additional staffing to manage these, affecting service efficiency.

3. Efficiency with Deliverect’s Integration: Deliverect’s solution enabled the direct integration of orders from all delivery platforms into Amorino’s POS, significantly simplifying operations.

4. Streamlined Order Processing: The automated process facilitated by Deliverect allowed for efficient order management with just two clicks.

5. Enhanced Menu Control and Data Access: Deliverect provided user-friendly menu management across platforms and access to essential data for informed decision-making.

Amorino and its love for a two-click solution: Deliverect

Talking about Amorino is talking about “the magic of an authentic gelato.” Its consumers know it, and those who run the brand do. Amorino was born in 2017 in Mexico and is expanding nationwide while consolidating its presence in Illinois. Felipe Diaz, Chief Operating Officer of Amorino Mexico & Illinois, says, “In Amorino, delivery has become very important as it represents up to 40% of sales through third-party delivery platforms.”

As it happened worldwide for many types of restaurants, the pandemic changed consumption dynamics. “People found a new way to have the product in their homes. So it’s imperative to have an option for all of them”, says Díaz.

When dealing with a high-quality product needing proper cold chain control, efficiency in receiving, processing, and delivering orders is critical. 

Pre-Deliverect era

“What problems did we used to have before Deliverect? I believe we had them all. From having five to six tablets in our front store to whether we had to decide if we served an in-store client. Or if an order came to the tablet and no one listened to it,” Díaz comments on the many challenges of growing through delivery. This is a scenario that many restaurants can identify with when it comes to adapting to a dynamic market demanding new technologies. 

As a sales channel, delivery opens up many possibilities for getting new customers and higher profitability but also brings additional complexities. In the case of Amorino, technical and payroll complications also arose. “Because it took one more person to serve six tablets and attend to the people in front of them.” That’s when Amorino looked for a partner capable of simplifying the entire delivery process and fell in love with Deliverect.

Loving a smart solution

Deliverect simplified Amorino’s operation by directly integrating orders from all delivery channels into the POS. This automated process allowed Amorino to operate smoothly and more efficiently.

"Now, all incoming orders from any platform arrive directly at our point of sale (POS). With just two clicks, we can have the order ready. Operationally it solves many integration issues."

Felipe Díaz, Chief Operating Officer, Amorino Mexico & Illinois

But Deliverect’s contribution did not end there. Its implementation allows a more user-friendly control of the menus in each delivery platform and facilitates access to relevant data for decision-making. As Díaz complements, “It solves the issue of seeing reports, seeing income and logistics to see how we are handling our product, how things are moving.”

All these are indispensable tools for a great product to keep growing as it needs to. Now, the authentic gelato experience Amorino offers can reach every Mexican home.

Working with the right partners

For Amorino and Deliverect, working together has been a very successful collaboration. Today, Amorino is positioned as a growing business with expansion potential led by a streamlined and intelligent delivery process.

“I would recommend other restaurants to use Deliverect, of course. We have done it all the time. If you get together with the right companies, we believe you can have spectacular growth,” Díaz concludes.