Highlights — TLDR

1. Rapid Expansion & Customer Base Growth: Franggo experienced significant growth, opening a second branch within two years, indicating strong market acceptance and customer demand.

2. Efficiency with Deliverect Integration: Implementing Deliverect's order management system streamlined operations, reducing manual entry errors and enhancing overall efficiency.

3. Improved Order Management & POS Integration: Deliverect's solution provided a unified portal for all orders, seamlessly integrating with Franggo's POS system, which is crucial for real-time order tracking and management.

4. Cost Savings on Staffing: By automating order entries, Franggo avoided the need for additional staff dedicated to managing deliveries, leading to direct cost savings.

5. Enhanced Customer Service During Peak Hours: The integration allowed staff to manage counter guests and incoming orders simultaneously, improving customer service during high-demand periods.

Lara Grill continues to grow hand in hand with Deliverect.

Lara Grill started serving food in the summer of 2017. Since then, it has had a clear goal: to reach more countries. José Manuel Da Silva, CEO of Lara Grill, tells us: "We started our first location almost 5 years ago, in summer 2017, and our goal from the first moment was clear: we wanted to expand the brand, first territorially, then nationally. Our goal is to internationalize Lara Grill."

Da Silva has been a critical player in the development of the business: "My main role is to help in every area of what makes up the whole Lara Grill machinery: in marketing, human resources, operations, expansion, well, basically, I'm involved in everything. Keeping the accounts, the finances... organizing the whole puzzle with the keys in each department".

The history of Lara Grill

Lara Grill was born in 2016, although it opened its doors in 2017, and, like any good story, it began with a journey. "In Venezuela, there are very iconic pepitos, a sandwich that carries chicken or beef, vegetables, cheese, and different sauces. The Pepito is the main street food product, even more than the hamburger. On one of my trips to Venezuela, I went out to eat pepitos, and I realized that in Spain, there were no restaurants that sold them; I saw the opportunity to exploit this small niche. I was already working in the hospitality industry and thought we could improve things, so I called two of my partners and proposed to them to open a Pepito restaurant in Madrid."

Slow street food, the focus

Between night and night of meetings and planning, the first Lara Grill was born, ready to surprise with its products with a Venezuelan touch. Products that leave no one indifferent: "It was always clear to us that our main products would be the Pepito and the 'batidos.' Milkshakes were becoming fashionable in Venezuela and the United States, but in Spain, there were none, not that kind of milkshake. We were the first to put more than one floor: milkshakes, more cakes, brownies, and Nutella. We have taken it to the maximum expression. That would be our value proposition, differentiating us from other burger joints. But we didn't want to leave burgers aside, a booming market. That is how we came up with the Lara Gill concept," explains Da Silva. Not without forgetting to qualify his products with the adjective "brutal."

Da Silva defines the products they serve as well-prepared fast food and a place to sit and share food with friends: granita, cocktails, Venezuelan starters, and pepitos. A place he calls fusion.

Deliverect, fundamental in their growth

Delivery has been part of Lara Grill from the beginning. Still, this part of the business is not easy: "The worst thing about delivery orders is having to manage the letters individually in each marketplace, also the errors in the tickets, adjusting schedules in each location... you lose a lot of time," confesses Da Silva.

It was at their Barcelona location in 2020 when Deliverect arrived at Lara Grill and did so to change everything: "We started working with Deliverect. The manager in Barcelona fell in love with Deliverect. It changed his life. Then we put Deliverect in all our stores."

"Before we had Deliverect it took me about an hour to enter all the information for a location. Now I see it in 3 clicks"

Simplicity and analytics: the keys to improvement

Da Silva is clear about what has marked a before and after with Deliverect: "It has helped us in two fundamental ways: being able to duplicate a menu very easily and the analytics, being able to see in one place everything I have sold or how many orders have been taken... It gives you all those possibilities regarding analysis and the best-selling products... that's incredible. It's important to decide which products you sell more, through which channels you sell more of that product."

Da Silva confesses that his previous accounting system was much slower and inefficient: "In terms of data and numbers, I kept the sales in Excel for each of the partners and locations, but the time I spend with Deliverect is one-thousandth of what I used to spend. I don't have to enter any data in Excel. I don't have to pull up any accounts; I don't have to go into any platforms to see how much I've sold and filter... I have it all there. It makes you make decisions faster, which helps you save or sell more."

"The fact that the order comes out on its own, I don't leave it out either: it's very important"

In addition, he also refers to the fact that orders no longer have to be made manually, which has resulted in time savings for them and happier workers.

Lara Grill and Deliverect, continuing to improve its future

For the CEO of Lara Grill, putting all the information manually is now a thing of the past, and "Deliverect is well worth what it costs."

Now, both he and Deliverect are looking to continue improving in the future. For Lara Grill, the future lies in selling his pepitos worldwide.