Fast Casual
How Waffle Factory Achieved a 11% Higher Average Spend with Deliverect Kiosk
More sales, less waiting time, and staff refocused on preparing fresh waffles—Deliverect Kiosk has transformed Waffle Factory's order-taking process and significantly increased their revenue.
The chain delights 'Waffle Lovers' daily, offering a unique moment of indulgence with a varied menu of seasonal, sweet, and savoury waffles, all prepared using fresh, quality ingredients.
The Challenge: Streamlining Operations During Peak Hours
During busy periods, queues would lengthen, some customers would give up on ordering, and staff members tied up taking payments no longer had the time to offer optimal advice or support to customers:
Improve the customer experience: making it faster, smoother, and more pleasant at every stage.
Reduce waiting times, streamline service, and eliminate lost sales.
Empower customers to order autonomously to refocus staff on service and preparation.
Increase sales through relevant and well-presented suggestions.
The Solution: Top-Notch Kiosks That Don't 'Waffle' Around
To support its expansion, Waffle Factory chose Deliverect Kiosk, which is ideally suited for their high-traffic shopping centre kiosks and food court units.
Easy to Install and Deploy
Waffle Factory was able to integrate the kiosks without major construction work. The flexible mounting systems allowed the placement of the kiosks to be adapted to the specific layout of each point of sale.
Advanced, Brand-Consistent Customisation
Video screensavers, brand-coloured interfaces, and prominent display of seasonal deals or signature products—each kiosk faithfully reflects the Waffle Factory brand identity.
Designed to Boost Sales
From ergonomics and the purchasing journey to recommendations and suggestions, Deliverect Kiosk is engineered to maximise conversions, add-on sales, and the average transaction value.
Simplified, Multilingual Menu Management
The kiosks are fully synchronised with the Zelty POS system, and they natively integrate multilingual management, simplifying the daily work of Waffle Factory teams.
Centralised Management and Continuous Improvement
Monthly performance reports provide the head office with clear visibility of key KPIs, making it easier to identify areas for optimisation (menus, product performance, suggestions) and continuously refine the offering and recommendations.
The Results
11% higher average spend
72% of orders placed on kiosks
81% of orders paid for on kiosks
2.5% of revenue from upsell suggestions
2:34 min average order time