Highlights — TLDR

1. Cultural Fusion and Expansion: Ta'Kool, founded in Seville by Mane Gaytán and partners, blends traditional Mexican cuisine with local Spanish influences, aiming to expand across Spain and beyond.

2. Emphasis on Authentic Mexican Cuisine: Leveraging family recipes, Ta'Kool offers a diverse menu that goes beyond tacos, focusing on delivering an authentic Mexican dining experience.

3. Strategic Embrace of Delivery Services: Recognizing the importance of delivery, Ta'Kool integrated delivery services just two months after opening, significantly contributing to their business model, with 20-30% of sales coming from online orders.

4. Operational Efficiency with Deliverect: The adoption of Deliverect streamlined operations by centralizing all delivery platforms on a single tablet, simplifying order management, and reducing the need for multiple devices.

5. Significant Business Growth: Since integrating Deliverect, Ta'Kool experienced a 50% growth in business, attributing this success to the synergistic effect of their team, delivery platforms, and Deliverect's system.

6. Data-Driven Decision Making: Deliverect's analytics and reporting tools have enabled Ta'Kool to make informed decisions, providing essential business insights without the need for additional administrative resources.

7. Enhanced Customer Experience for Delivery: Ta'Kool focuses on ensuring that their delivery offerings, including packaging and temperature control, match the in-restaurant dining experience, fostering customer satisfaction and loyalty.

Deliverect, a key player in the delivery takeoff of Ta'Kool

Ta'kool was born from the dream of four partners at Christmas 2020. Mane Gaytán, partner and director of Ta'kool, tells us: "My brother, my partner, and I dreamed of having a business in Seville, and I told them, "we have to invest in Spain." The opportunity came up, and we took the plunge. With my grandmother's recipes we were able to make artisanal Mexican food in Spain". That's how the magic of Ta'kool was born: a colorful world with flavor, stars, and joy.

"I have been working in the hospitality industry for almost 30 years. That's how this Sevillian Mexican food restaurant was born, taking food to another level: one that encompasses much more than tacos. The key to making this restaurant a place for itself in the Andalusian capital is experience and well-defined objectives. Ta'kool's project is to be a profitable company, growing day by day, and to make a successful Mexican restaurant in Spain, Europe, and hopefully soon in the world. We want to offer our guests high-quality food that is authentically Mexican".

Next goal: to open more locations."We would like to have one more in Seville and then expand throughout the rest of Spain," confirms Gaytán.

Delivery, or how to grow your business

The director of Ta'Kool knew from the beginning that the growth of his business was based on delivery, so only two months after opening, he started offering his food at home.

It was a success: "We started working with home delivery two months after opening, we began to look for platforms, and little by little, the orders increased. The percentage of the business that is online sales is around 20% - 30%. It is growing, profitable, and makes any company better".

Shortly after, Mane decided to use Deliverect to improve the delivery service: «We have been working with Deliverect for about two months, and we are happy. We found out about it through a friend who suggested working with them. We did it because Deliverect gives you statistics to make better decisions and unites all the delivery platforms on a single tablet. Operationally, working from one tablet is much easier than having twenty».

"We experienced 50% growth after we started working with Deliverect. Deliverect has been part responsible for that growth, along with the team and the platforms. Between the three there has been a convergence to make that possible".

Deliverect a boost for Ta'kool delivery

The problems that a restaurant with delivery faces are many, and Gaytán does not hesitate to list them: "You have to be very well coordinated to work with delivery orders. You have to be very organized, so it is essential to have a platform that helps you with this".

 This is precisely where Deliverect has been vital for Ta'Kool to take off in its delivery service and to be able to keep flying: "Deliverect has benefited us mainly in two ways. Being more organized in the service, operationally, and well informed and managed with all the statistics of the platforms. It is easier for us to make decisions having all the complete information that Deliverect provides. Normally we would have to pay an accountant or an administrator. Still, we have this information in a matter of seconds with Deliverect, which is much more cost-effective for a business". 

"Statistics give you that control, that understanding, those strengths so that you make the best decisions"

In addition to using Deliverect to improve the business with analytics and better organization, Gaytán is aware that delivery involves much more: "For a good customer experience when ordering at home, you need to have the right packaging so that the food arrives at its ideal temperature, whether it is hot or cold. We want the customer to have the same experience when eating our burritos in the restaurant and at home. We organize ourselves well, checking the rider, arrival time, and when it is delivered so that it has the right temperature. And everything looks nice and well presented, so they fall in love with our food".

"I would recommend any restaurant that works with different platforms and wants coordination and financial organisation to work with Deliverect. Understanding the numbers is going to be easier and faster if you work with Deliverect".

Let's go for more locations in Seville.

Gaytán affirms Deliverect significantly impacts the organization when several online orders arrive: "It has benefited a lot." However, as in any business, he is aware that there is still a long way to go and a lot of work to ensure that his dishes reach even more corners.

 "Deliverect's customer service from 1 to 10, I give it an 11".

However, he is clear and chooses to go down this path with Deliverect: "For those who want to grow their business, be more organized, don't want to have all the tablets in their restaurants, avoid energy costs or have better information about their orders... choose Deliverect".