Sweetheart Kitchen

Highlights — TLDR

1. Rapid Expansion and Diverse Cuisine Offering: Founded in 2019, Sweetheart Kitchen in Dubai quickly established a network of 21 units, offering a wide range of cuisines, from nutritious salads to local shawarmas. This variety caters to diverse tastes, making their ghost kitchen concept highly successful.

2. Seamless Integration with Deliverect: Sweetheart Kitchen found Deliverect to be an ideal solution for managing orders from multiple delivery services. The quick and easy implementation of Deliverect allowed them to integrate with multiple aggregators simultaneously, streamlining their ordering process.

3. Efficient Operational System: Deliverect's integration with Sweetheart Kitchen's ERP system was accomplished within weeks, saving significant time and resources. This efficiency enabled them to manage orders effectively and meet the high demand in their ghost kitchen setup.

4. Rapid Market Entry and Menu Management: With Deliverect, Sweetheart Kitchen can quickly enter new markets and manage menus across different brands. The ability to push menu updates to various delivery platforms from a single dashboard significantly enhances their operational agility.

5. Insightful Data Analysis for Strategic Decisions: Deliverect’s analytics dashboards provide valuable insights by collating sales data from POS systems and delivery partners. This feature enables Sweetheart Kitchen to make informed strategic decisions, optimize menus, and efficiently manage their sales across multiple brands.

Sweetheart Kitchen relies on Deliverect to enter new markets faster

Sweetheart Kitchen is a data-driven ghost kitchen startup delivering delicious meals from multiple brands to customers in Dubai and Kuwait. 

CEO Peter Schatzberg founded the company as an efficient, sustainable way to deliver food to hungry people in the region, with growth in mind from the outset.

“Sweetheart Kitchen was launched in Dubai in July of 2019,” Peter explains, “With our vision being to scale.”

Catering to the region's diverse tastes, Sweetheart Kitchen offers a variety of cuisines and meals from its enticing brands, from nutritious salad bowls and soups to mouth-watering burgers and locally inspired shawarma wraps.

To produce this range of cuisines from a single kitchen would be near impossible so they organized food production into a network of nodes, as Peter explains: “We have 21 units now supported by two central manufacturing units, one in Kuwait, one in Dubai,”

With such a smooth and efficient operational system, the team needed an ordering system to match. And as Sweetheart Kitchen uses several delivery aggregators to fulfil orders, it had to be able to handle orders coming in from multiple sources too.

Deliverect offers quick & painless implementation

For the team at Sweetheart Kitchen, using Deliverect proved to be a painless partnership from the beginning. The setup was simple and the system allowed them to take in orders from multiple delivery and ordering services and manage all the orders from one dashboard.

Karim Chouman, CEO for MENA – the Middle East and North Africa region – explains that Deliverect was the perfect fit: “We needed a solution that allowed us to integrate with multiple aggregators all at once, and we found Deliverect to be the right solution for us.” 

Deliverect proved to be so easy to implement that the company was able to hit the ground running and operate efficiently from the start.

“Deliverect easily integrated with our ERP [Enterprise Resource Planning or restaurant management system],” Karim continues, “We did the integration in a matter of weeks. This saved time and money for us.”

“The conversation with Deliverect was quite a fast one,” adds Chief Marketing Officer Adib Samara, “The connection between our team, our operations team, and their systems, everything was quite seamless.”

Deliverect allows Sweetheart Kitchen to enter new markets quickly

In the frenetic world of ghost kitchens, you must constantly keep up with the latest consumer demands. Often creating new brands and menus to satisfy specific trends and tastes in a region. That means fast implementation of new ideas in new markets is key.

Karim explains what this means for Sweetheart Kitchen’s plans to scale: “Deliverect sits in between the customer/restaurant software and the aggregators. For us at Sweetheart Kitchen, it will allow us to enter markets much faster.”

As the brand expands across the region, having Deliverect in place means there’s one less thing to worry about. 

As CEO Peter Schatzberg puts it: “We have a plug-and-play solution for going live in the Kingdom, across a multitude of aggregators.” 

Management can change menus & get insights from one place with Deliverect’s dashboards

Deliverect’s dashboards take in data from multiple delivery partners and the restaurant’s POS and make it accessible from one place. The menu management dashboard allows managers to upload and make changes to one main menu, which are then pushed out instantly to all the delivery aggregators.

With Sweetheart Kitchen operating so many brands with different menus, Adib Samara outlines the huge impact of this feature.

“From an operational perspective, it’s allowed us to upload our menus seamlessly,” Adib says, “Today, when we want to launch a campaign, as opposed to going to 10 different aggregators, we have one dashboard that can allows us to make as many changes [as we need] across multiple aggregators in a matter of minutes.”

Deliverect’s Insights dashboard collects all the sales data from the POS and delivery aggregators to produce charts, sales reports, and actionable insights, which are all accessible in one place. You don’t have to log in to multiple platforms and collate the information. 

Karim is particularly impressed with the design and usability of the dashboards: “Deliverect dashboards are intuitive, they’re user-friendly, and it allows us to check sales, anywhere, anytime.” 

Shared values make for a Sweetheart relationship

Deliverect has offered the operational efficiency and seamless implementation that Sweetheart Kitchen needed to compete in the fast-moving world of ghost kitchens and virtual restaurant brands. 

With so many brands opening and operating in new markets, Deliverect is a solid partner the team can rely on as the company grows and scales operations.

“The beautiful thing about Sweetheart Kitchen is that we’re still a startup, and we felt very similar values with Deliverect,” Adib says, adding, “It allows us now to really focus on our strategy and knowing that we have a partner that can allow us to scale adds value that is not measurable in words.”