How Bastard Burgers Scaled Delivery Operations Across Markets with Deliverect

From a street-food inspired burger concept in Northern Sweden to an international restaurant group, Bastard Burgers has built its brand around premium burgers, strong local restaurant culture, and a distinctive identity rooted in music, street art, and graffiti culture.

Founded in Luleå in 2016, the company has grown rapidly across multiple markets. But as delivery became a larger and larger part of the business, the operational complexity behind the scenes grew just as fast.

To continue scaling without compromising speed, consistency, or guest experience, Bastard Burgers needed a more reliable way to manage delivery operations across locations and platforms.

That’s where Deliverect came in.

SCALING DELIVERY WITHOUT SCALING OPERATIONAL CHAOS

As digital ordering volumes increased, the team at Bastard Burgers found themselves managing multiple delivery platforms, menus, product updates, and courier flows across different restaurants and markets.

Before Deliverect, much of this process relied on fragmented workflows and manual coordination.

“Managing delivery channels created more manual work and more operational risk than we wanted.”

“Teams had to spend time keeping menus, availability and orders aligned across different third-party platforms, while also running the restaurant.”

The biggest challenges included:

• Maintaining consistent menus across platforms

• Managing item availability during busy service periods

• Reducing avoidable cancellations

• Handling manual order re-entry into POS systems

• Keeping operations scalable across multiple markets

The issue wasn’t simply adding another technology tool, it was about building operational control in a part of the business that had become business-critical.

Bringing consistency and control to delivery operations

By implementing Deliverect Restaurants, Bastard Burgers was able to centralize and simplify its delivery management processes across locations.

The team highlights centralized menu management, automated order flow into the POS environment, and item availability controls as some of the most impactful functionalities.

“Deliverect helps us reduce fragmentation between platforms, restaurants and operational teams.”

Instead of updating delivery channels individually, Bastard Burgers can now manage menus, pricing logic, product changes, and availability from one centralized system.

For a fast-growing restaurant group with evolving menus across multiple markets, that operational visibility became essential.

Reducing cancellations and improving operational reliability

One of the biggest day-to-day improvements came from better availability management through Deliverect’s Snooze functionality.

“The ability to quickly snooze unavailable items has helped reduce the risk of guests ordering products that cannot be fulfilled”

The impact:

• Fewer avoidable cancellations

• Less pressure on restaurant staff during peak hours

• Improved guest experience across delivery platforms

Automated order flow also removed the need for manual order entry, helping teams process orders faster and more reliably, especially during high-demand periods.

“The process became faster and more reliable for restaurant teams. During busy periods, that matters a lot.”

While the impact on customer satisfaction is difficult to isolate to one single metric, Bastard Burgers saw improvements in the operational drivers behind guest experience: fewer menu errors, better availability control, faster handling times, and more consistent execution.

Building a more flexible delivery ecosystem with Dispatch

As the company continued expanding across markets, delivery execution itself became another important operational focus.

To improve flexibility and reduce dependency on a single courier provider, Bastard Burgers implemented Deliverect Dispatch.

“The biggest benefit was increased flexibility and reliability in the delivery setup,” the Chief Digital & Tech Officer explains.

With access to multiple delivery providers through one operational setup, the company gained:

• Better operational resilience

• Improved courier availability

• More stable order completion during demand peaks

• Easier scalability across markets with different delivery ecosystems

The ability to adapt courier selection depending on local performance and availability has been particularly valuable for international growth.

“Instead of building a completely new delivery setup from scratch in every market, we can work with a more standardized model and adapt courier choice depending on local availability and performance.”

During periods of high demand or courier shortages, having alternative delivery capacity available has helped Bastard Burgers maintain service quality and avoid disappointing guests.

A SCALABLE FOUNDATION FOR GROWTH

For Bastard Burgers, the value of Deliverect goes beyond a single feature.

The platform has helped the business create a more scalable, centralized, and reliable operational model for delivery: one that supports both restaurant teams and long-term expansion.

“Deliverect Restaurants has helped us bring more control, consistency and scalability to delivery operations, while reducing manual work for restaurant teams.”

And when we asked Johnny Bröms what he would tell another restaurant operator considering Deliverect?

“If delivery is becoming an important part of your business, you need to stop treating each platform as a separate operational process. Deliverect gives you a much cleaner way to manage menus, orders and availability across channels, and it helps restaurant teams focus more on execution and less on administration.”