Berberé: Scaling Artisan Pizza Across Europe with +14.2% Delivery Revenue Growth

To support this growth, Berberé partnered with Deliverect, first implementing Deliverect Restaurants to centralize its delivery operations and later introducing Deliverect Direct to launch its own branded ordering channel.

"We needed to grow without increasing operational complexity."

THE CHALLENGE

Before Deliverect, each delivery platform had to be managed separately. Orders required manual processing, increasing the risk of errors and slowing down restaurant teams. Menu management was equally time-consuming: updating products, prices, or availability meant repeating the same changes across every delivery platform, making it difficult to maintain consistency across all locations.

With the implementation of Deliverect Restaurants, Berberè completely transformed its delivery operations. Automatic order integration with its POS system eliminated most manual tasks, while centralized menu management enabled products, descriptions, prices, and availability to be updated across every sales channel from a single platform.

"Today, we manage everything from one central place."

THE RESULTS

This centralization has had a direct impact on the company’s operational efficiency. Teams spend less time manually entering orders, allowing them to focus more on product and service quality. At the same time, standardized processes help ensure a consistent customer experience across all restaurants, both in Italy and the UK.

Alongside these operational improvements, Berberé has seen strong growth in delivery. In the first eight months of 2026, across its 21 locations in Italy, Berberé recorded:

• +14.2% increase in delivery revenue

• +6.5% increase in pizzas sold through delivery

• +55.1% increase in lunchtime delivery revenue

• +47.6% increase in pizzas sold through delivery at lunchtime

The centralization of operations has also delivered tangible benefits for Berberé:

• a significant reduction in manual tasks and order management errors;

• faster preparation times;

• fewer missing items;

• faster and more efficient menu management across both national and international operations.

For a network of more than 27 restaurants, being able to manage operations from a single platform provides a strategic advantage, making continued growth simpler and more sustainable.

DELIVERECT DIRECT

In 2024, Berberè took the next step by introducing Deliverect Direct, with the goal of strengthening its direct relationship with customers and building its own ordering channel. The objective was to deliver a branded customer experience while gaining greater control over the customer journey and increasing order profitability.

"With Deliverect Direct, we've strengthened our relationship with our customers."

Through its direct ordering channel, Berberè can now better understand customer preferences, create more targeted promotional campaigns, and encourage repeat purchases. Reducing reliance on third-party marketplaces has also improved profit margins by lowering commission costs, while creating new opportunities for customer loyalty and upselling.

LOOKING AT THE FUTURE

For Berberè, Deliverect is more than just a technology provider—it's a partner that supports the company's continued growth by simplifying operations that naturally become more complex as the business expands.

"The ability to centralize and automate increasingly complex operations is a strategic advantage that allows us to continue growing while maintaining high operational standards. Looking ahead, we expect to continue developing new integrations together and to receive the same level of support both in Italy and in London."

With a growing international footprint and a continued focus on innovation, Berberè remains committed to investing in solutions that simplify operations, enhance the customer experience, and allow its teams to focus on what matters most: delivering high-quality artisan pizza, consistently and efficiently, in every restaurant.