Restaurant
MAKI MAKI
MAKI MAKI is shaking up the traditional Japanese food scene by reinventing the maki roll: offering bold, generous, and uninhibited recipes born from unexpected marriages between Japanese tradition and fast food influences.
The Challenge: Streamlining Operations and Increasing Sales
To continue its growth while optimising in-store operations, the chain aimed to free up its versatile team members from the till, streamline the ordering process, and significantly boost its average customer spend through attractive visuals and smart, automated suggestions.
Integrate with the new till/POS system.
Increase add-on and upselling opportunities.
Offer a modern and engaging customer experience.
Reduce customer waiting times.
Manage promotions easily.
Relocate staff away from taking orders at the till.
The Solution: Kiosks as Bold as Their Wildest Makis
To support its expansion and enhance the customer journey, MAKI MAKI has implemented Deliverect self-service kiosks across its 13 restaurants.
Significant Rise in Revenue
The kiosks have enabled a much better presentation of paid options and extras. As a result: over 56% of orders now include paid options, and the average spend per customer now exceeds €22 (approx. £18.70).
Enhanced Customer Experience
With professional visuals and a clear interface, customers explore the menu visually and can order simply, intuitively, and autonomously.
Simplified Promotions Management
Discounts can be configured in advance. For example, the 30% Wednesday promotion is applied automatically without any extra workload for the in-store teams.
Shorter Queues
The kiosks significantly decongest rush hours by accelerating and smoothing out the order-taking process.
Optimised Staff Deployment
By eliminating the need for a dedicated till position, teams are able to refocus on food preparation, quality, and enhancing the overall service experience.
Standardisation Across the Network
The kiosks are now an integral part of the brand concept and are included in the setup for every new opening or franchise agreement.
Personalised Support
Deliverect supports MAKI MAKI every step of the way: from menu creation and kiosk installation to a monthly review of performance data.
It's a modern, practical, and easy-to-use solution every day, both for our teams and for our customers.
The Results
23% increase in revenue
56% of paid options added to orders
12% of upsell suggestions accepted by customers
68% of orders paid for on kiosks
3:19 min average order time
We are genuinely happy with our kiosks. Our customers wait less, our sales have increased thanks to the automated suggestions, and order errors have virtually disappeared.
Ready to get started?
Get in touch with us to discuss the particular details of your organization and set up a free guided demo to see Deliverect in action.