Having scaled across Singapore and other markets for the past nine years, Guzman y Gomez is about to open its 17th restaurant in Singapore. Josh Bell, owner and master franchisee, says they plan to hit 30 locations in Singapore over the next few years. A focus on efficiency has been central to the brand’s growth keeping in mind the staff workload and customer service.

Highlights for Guzman y Gomez and Deliverect Partnership Story — TLDR

1. Substantial Delivery Sales Contribution: At Guzman y Gomez, nearly half (45%) of all sales come from delivery, with online revenue growing by 35%, underscoring the importance of this channel.

2. Improved Order Processing Speed: Consolidating orders with Deliverect Restaurants reduced delivery time by 50%, a crucial factor in the fast-paced Singapore market.

3. Efficient Staffing and Reduced Errors: Tracking and managing orders with Deliverect enabled more efficient staffing, reducing the need from 4-5 to 3 employees per shift and dramatically decreasing failed orders from 100 to 5 per week.

4. Enhanced Operational Efficiency at Head Office: Deliverect's features streamlined head office operations, notably in menu optimization, liberating the team from time-consuming updates.

5. Data-Driven Decision Making: Deliverect's provision of visual sales reports across all channels facilitates informed decision-making and continuous adaptation to evolving restaurant needs.

“From the onboarding through to the infrastructure we put into our restaurants, everything is engineered to make our team’s life easier within the restaurants so that they can focus on the customer and focus on the food.”

Josh Bell, owner and master franchisee, Guzman & Gomez Singapore

Delivering Speed 

As delivery becomes a more significant revenue driver—nearly half (45 percent) of all sales are now from delivery, and online revenue has grown by 35 percent—Guzman y Gomez has also evolved its processes in that space. “We as a brand are focused on delivery as a revenue line, but also a key customer acquisition channel for converting those customers from delivery into in-store sales,” says Bell. 

“When customers know that they can place their order with us and be out of there within a couple of minutes, that makes us very, very valued to busy executives here in Singapore”

Josh Bell, owner and master franchisee 

Using Deliverect to aggregate orders across multiple delivery services on a single screen has helped them remove the need for human labor and reduce delivery time by around 50%. “The orders that were going out in 10 minutes are now going out in around five minutes”, Bell explains. That’s a big deal in a fast-paced market like Singapore, where customers value speed and efficiency. 

Optimizing Staffing 

Tracking and managing orders with Deliverect has also allowed Guzman y Gomez to staff more efficiently. Instead of needing four to five employees on a shift in a busy location, they now need only three employees who are “fully focused on our in-store customers,” according to Bell. It has also reduced errors. “Before Deliverect, we’d have around 100 failed orders a week”, he says, “and that’s now reduced to around five.” 

“My team can focus more on getting the orders out as quickly as possible with fewer mistakes”.

Josh Bell, owner and master franchisee  

Not only has Deliverect made Guzman y Gomez locations more efficient, but it has also brought efficiency to the head office with menu optimization and other features. “Our head of operations and area managers are no longer focused on updating menus, price points, descriptions, and images,” Bell says. “That’s all completely removed. Our restaurants and our head office have become fundamentally more efficient.” 

With Deliverect, Bell and his team can create visual sales reports across all channels in one overview for informed decision-making. As restaurants’ needs evolve, Deliverect updates features and cooks up new innovative solutions to meet those needs.

“With Deliverect, things are faster, cleaner, easier, and more efficient with fewer mistakes”. “This allows us to focus on what we do best: our food and creating happier customers.”

As delivery becomes a more significant revenue driver—nearly half (45 percent) of all sales are now from delivery, and online revenue has grown by 35 percent