Highlights — TLDR

1. Unique Culinary Offering: Otomat, established in 2015 in Belgium, has captivated pizza enthusiasts with its unique offerings. Their pizzas, made with Duvel brewer's yeast, stand out for their distinctiveness, featuring innovative flavors like 'Ritmo de la Nacho' and 'Give Pears a Chance'.

2. Expanding Online Presence: Recognizing pizza's popularity in the online food market, Otomat expanded its services to include delivery, pick-up, and picnics, catering to a wider range of customer preferences and dining experiences.

3. Operational Streamlining with Deliverect: The integration of Deliverect helped Otomat manage the chaos created by various online ordering options. This solution allowed staff to refocus on crafting perfect pizzas and improving customer interaction, both in-store and with delivery drivers.

4. Reduced Administrative Burden: Deliverect significantly minimized the administrative tasks associated with running a multi-location business. This efficiency gain enabled Otomat to allocate resources more effectively, particularly in managing diverse menus across their five locations.

5. Data-Driven Strategy and Benchmarking: With Deliverect, Otomat gained valuable insights into their performance by accessing key performance indicators (KPIs). This data allows them to benchmark and compare performances across locations, enhancing their strategic decision-making process.

Otomat and Deliverect: A Success Story

Heavenly pizza

Otomat is no stranger to those who love tasty pizza. Founded in 2015, the Belgian brand today has restaurants in Leuven, Ghent, Antwerp, Brussels and Bruges.

An Otomat pizza is not just your run-of-the-mill pizza. "Our pizza dough contains Duvel brewer's yeast, which makes it a unique product," says Bernard Sironval, co-founder of Otomat. "Our menu features some classics, but we mainly offer pizzas with a twist of our own, such as the Mexican inspired 'Ritmo de la Nacho,' or our 'Give Pears a Chance,' a pizza Bianca with pear and blue cheese.

Focus on a great experience

"Pizza is one of the best-selling online food products," Bernard continues. "That is why we also offer Otomat delivery, pick-up, picnics, etc. Wherever or however you want your pizza, we try to give it to you!"

"Gradually, we felt a growing need for a solution such as Deliverect. All the different online ordering options created a lot of chaos. Working with Deliverect, I mainly see that our staff can focus again on making our pizzas perfect and communicating with the drivers and customers that come to collect their orders."

"The fact that we can now focus on our core business gives us the opportunity to be really good at what we do!" - Bernard Sironval, Co-founder of Otomat

Efficiency in the back office

In addition, Deliverect also helps reduce administration, Bernard explains. "There are always a lot of administrative tasks and other things that you just have to do when you're running a business. And let's be honest: thanks to Deliverect, those chores have just disappeared."

"We can now also assign someone in the back of house to manage all our different menus via Deliverect. At the moment, that may be the most important feature for us. We can create different menus for each of our 5 locations if we want. The great thing about that is that we can then also check how we are performing and benchmark and compare using our POS data. Having all of those KPIs available is important to me."

Bernard is clear about the collaboration:

"I was a Deliverect fan from the get-go. The fact that we can now focus on our core business allows us to be good at what we do."