Highlights — TLDR

1. Nationwide Reach and Health-Focused Menu: Roosters Piri Piri’s expansion to 47 locations offers a healthy fast food alternative with a diverse menu.

2. Efficient Delivery Operations Management: Integration with Deliverect streamlined the kitchen system, improving efficiency and professionalism.

3. Improved Order Processing and Customer Impression: Transition from paper receipts to digital order management enhanced customer experience and reduced errors.

4. Instant Menu Updates and Operational Flexibility: The ability to instantly update menu items and availability, enhancing back-of-house operations.

5. Data-Driven Operational Improvements: Utilizing Deliverect’s data to optimize driver wait times, leading to increased revenue and restaurant profitability.

Deliverect gives Roosters Piri Piri a healthy boost in the fast-food delivery game.

 Roosters Piri Piri has been delighting London diners for almost three decades. Since turning to grilled chicken in 2010, it has gone from strength to strength and now has 47 restaurants and counting in the UK and Ireland.

Roosters Piri Piri is on a mission to prove that fast food doesn’t have to be greasy and unhealthy. The menu showcases salads, burgers, and wraps featuring the signature steamed and then chargrilled chicken in different flavors from across the world, from Lebanon to Mexico to BBQ, as well as the signature Piri Piri flavors.

Garry Tooey, as Operations Manager, is in charge of the large-scale delivery operation for the group, which uses delivery partners Deliveroo and Uber Eats to deliver its healthy meals all over the UK and Ireland.

Deliverect cleans up a messy delivery system.

Garry reveals that before Deliverect, they had issues with a messy kitchen system. 

He explains: “Before we integrated with Deliverect, we didn’t have screens in our kitchens in most of our restaurants, which meant we were using a receipt throughout the kitchen.”

“That receipt would journey from the grill to the prep station, to the dispatch station, and eventually to the driver’s bag and the customer,” Garry continues, “I’m sure you can imagine what that receipt looked like when it got to the customer.”

Not only did this system mean mistakes were liable to be made in the kitchen, say if the receipt was lost or damaged, but it also meant that the customer’s first impression of the brand was a soggy piece of paper. 

Garry says that the integration with Deliverect allowed the process to be tidied up for a more professional service while making internal operations more efficient and smooth. It also made updating menu details far quicker for the back-of-house team.

“After integrating with Deliverect, our menu push is now seamless,” he explains, “We can update menu items, prices, titles of menus, order availability, and item availability in an instant.”

Constant improvements using Deliverect data

The improvements didn’t stop there. Garry also reveals how Deliverect gave them the data points to analyze what was working in the delivery operation and what needed to be improved, leading to tangible improvements.

“Using the data from Deliverect, we’ve had an opportunity to review driver wait times and assignment times, which we now work with our partners directly to reduce week-in and week-out. That directly relates to increased revenue, therefore increased productivity in the restaurant, reducing costs and making the restaurant more profitable.”

The partnership with Deliverect has enabled the growing Roosters Piri Piri brand to maintain quality and consistency in its dine-in and takeout operations with its delivery orders. It helps them continually improve their offering to maximize revenue when many restaurants struggle to survive. 

"Using the data from Deliverect, we’ve had an opportunity to review driver wait times and driver assignment times which we now work with our partners directly to reduce week-in week-out. That directly relates to increased revenue, therefore increased productivity in the restaurant, reducing costs and making the restaurant more profitable." - Garry Tooey, Operations Manager of Roosters Piri Piri