Highlights — TLDR

1. Unique Culinary Concept: Toastable, starting in Amsterdam in 2012, quickly gained popularity with its simple yet innovative concept of triple-layered toasted sandwiches. Their diverse menu caters to a wide audience, including options for vegetarians, vegans, and various filling choices.

2. Rapid Expansion and Popularity: The brand successfully expanded beyond its original location, opening additional restaurants in Amsterdam, The Hague, and Utrecht. Toastable's offerings have particularly resonated with students, millennials, tourists, and locals.

3. Integration with Deliverect for Streamlined Delivery: To manage increasing online orders, Toastable integrated Deliverect, simplifying their delivery process. This integration eliminated the need for multiple tablets and printers, centralizing orders directly to their POS system printer.

4. Real-Time Sales Data and Automation: With Deliverect's integration, Toastable can now access sales data in real-time through their Lightspeed POS system, automating the process of tracking online food orders and providing valuable insights into each restaurant’s performance.

5. Franchising and International Expansion Plans: Building on the success of their four restaurants, Toastable is exploring franchising opportunities and plans to expand into neighboring countries like Belgium and Germany, aiming to capture a larger market in Europe.

How Deliverect is helping Toastable deliver at 4 locations

 Everything is toastable

Toastable debuted in Amsterdam in 2012, boasting a brilliant concept in simplicity. The Dutch restaurant is known for its triple-layered toasted sandwiches with an original variety of fillings. On the menu, you’ll find toasties with grilled chicken, meatballs, tuna, or brie & bacon, but Toastable also offers up veggie and vegan alternatives, breakfast sandwiches, and coffee.

According to Bartjan Hendriksen, the owner and brains behind Toastable, the restaurant chain’s philosophy is one of the reasons for its success. “At Toastable, we’re serving uncomplicated, tasty, and good-quality food in a welcoming, no-nonsense setting. Here, people can relax and feel at home. And because we use three layers of bread for our sandwiches instead of two, the fillings don’t fall out - so you don’t even need cutlery to eat it”

Simplicity sells

The toasted sandwich formula grew quite popular in Amsterdam in no time at all. “It’s an accessible and budget-friendly concept that was very well received,” Bartjan confirms. “We opened a second location in Amsterdam, and today, Toastable also has restaurants in The Hague and Utrecht. Our food is especially popular with students, but we also get a lot of millennials, tourists, and locals. Who doesn’t love a good old toastie?!”

Whereas the in-house customer experience is still Toastable’s main focus, delivery has been steadily increasing throughout the years. “Amsterdam’s our biggest delivery operation at the moment, but online orders are also a great add-on for the other branches. That’s why we felt the need to invest in food delivery software to simplify our flows.”

Untangling the delivery spaghetti

When your product is all about ease, your delivery management should be, too. “We were working with all these different tablets and printers, which wasn’t straightforward at all,” says Bartjan. “Lightspeed told us there was an easy solution to this problem, and that’s how we came to find Deliverect. Handling hardware is now no longer an issue because all delivery order receipts are printed immediately from our POS printer.”

“What also makes our lives a lot easier is that we’re now able to check sales data in our Lightspeed POS system. In the past, we used to key in the total number of online food orders at the end of the day. That flow is completely automated and in real time today. We can check what’s happening and what we’re selling in each restaurant.”

Bartjan is also looking forward to future feature adds. “We’re not using it yet at the time, but the Deliverect menu builder will also be a big time-saver. We’re waiting for Deliveroo and Thuisbezorgd (Takeaway.com) to start supporting this feature, so we can push menus to the different platforms more easily.”

"In the past, we used to key in the total number of online food orders at the end of the day. That flow is completely automated and in real time today. We can check what’s happening and what we’re selling in each restaurant."

Toasties for everyone

With a track record of 4 successful restaurants, Toastable is now working on franchising the business, Bartjan continues. “We’re looking for enthusiastic, passionate people who are eager to launch themselves at new markets. Besides, we’re also hoping to open new restaurants in neighbouring countries, like Belgium and Germany. I think we’re ready to take Europe’s bread away ;-)”