Fast Casual
Sentinel Increases Uptime for Burger King Driving Sales Growth
“Our guests expect us to be there whenever they open a delivery app. Sentinel makes sure we meet that expectation. It's not just about saving revenue, which has been significant, it's about protecting our reputation and staying ahead of the competition.”
Summary
Problems and challenges:
Before partnering with Deliverect and using Sentinel, Burger King could only track downtime after it happened. This led to lost sales and unhappy customers unable to order when they wanted.
Complex operational needs with 321 locations operating across 3 delivery platforms
Unable to monitor all stores on all platforms
Solution:
Sentinel tracks operational status and gives visibility across all locations and platforms. This allows problems to be rectified in real time. Stores are reopened automatically if they are unintentionally offline on any delivery platform.
Central visibility and control over the operational status of all restaurants on all channels
Increased uptime leads to sales growth and happier customers
Results:
A significant increase in uptime to over 99%, bringing back “vast sums of revenue.”
4000+ restaurant reopenings per month on average
892 incidents automatically reopened in just one week
Downtime: A silent revenue killer
Before partnering with Deliverect, Burger King’s self-confessed “silent killer” was store downtime. Stores appearing offline when they shouldn’t be led to lost revenue, frustrated customers, and missed opportunities to build lasting brand loyalty.
Jon Longobardi, the fast-food giant’s Head of Digital Operations in the UK, brought in Deliverect to optimize Burger King’s digital delivery operations. With a focus on innovation, Jon is responsible for streamlining operations to empower teams and ensure exceptional service for the brand’s guests.
Deliverect worked with Jon and his team to implement a new tool to track and centrally manage the operational status of hundreds of stores. The system has transformed the way Burger King United Kingdom manages delivery operations.
Sentinel’s Real-time Operational Tracking and Visibility Defeats Burger King’s Silent Killer
Sentinel gives real-time visibility across all stores on any delivery platform. This is revolutionary for large enterprise brands like Burger King, enabling a level of visibility and control not previously possible.
Instead of losing revenue from closed restaurants, Sentinel allows Burger King to reopen stores before the damage is done.
The measurable impact has been huge, as Jon reveals: “We have 321 locations operating across three delivery platforms. And in the past week alone, Sentinel brought our restaurants back online 892 times.”
The system tracks total downtime and provides insights into the revenue saved by reopening offline stores. Operational teams see this information on clear dashboards, which can be used to improve operations further and drive growth.
“It gives us great insights into how we're performing on delivery platforms, showing us both our delivery times and where we rank,” Jon adds.
With stores being brought back online automatically based on preset conditions, Sentinel enables Burger King to increase uptime, meet customer expectations, and overcome the silent revenue killer.
Sentinel Gives Burger King Operational Control
For an operation as large as Burger King UK—with 391 locations across the country taking delivery orders on three platforms – monitoring and managing all the stores and orders is complex.
Relying on individual store managers to track orders and store status while running daily operations led to unnecessary downtime and missed revenue.
Jon Lombardi is delighted that Sentinel has solved this problem by enabling central management and visibility of store status in one system.
“Sentinel gave us something we'd never had before: control,” he reveals. We finally have the tools to monitor and manage our restaurants in real time.”
With Sentinel tracking operational status and allowing central control, Burger King can keep its restaurants open longer and fulfill more orders.
Jon is delighted with the results: “Sentinel kicks in and has brought our restaurants back online an average of 4,000 times per month.”
Sentinel’s Automation Leads to More Sales and Growth Opportunities
Automating store reactivations and giving centralized operational control to the management team increases revenue, boosts the brand’s reputation, and allows executives to focus on the bigger picture.
The visibility Sentinel gives Burger King means they don’t have to worry about constantly monitoring stores. This frees up precious time to focus on bigger goals for the business rather than being bogged down in day-to-day issues.
“Sentinel gives us a competitive edge by eliminating downtime concerns for our teams, allowing them to focus on maximizing delivery sales every day,” Jon explains, “We've seen a significant sales uplift, contributing to our home delivery growth.”
With Sentinel taking care of uptime, Burger King’s management teams can focus on growing the business.
Jon reveals that the system is helping the brand expand and offer a better customer experience:
“With Sentinel, we're open to more uptime. Being open to more means embracing growth and new opportunities, It's about expanding services like delivery. So guests can order their favorites and have it their way.”
Jon is delighted with the results Burger King has already achieved and is excited for the future.
“The transformation we've seen has been remarkable,” he reveals, “and we're just getting started with Deliverect.”