How HYPE Automated 100% of Its Delivery Orders and Reduced Errors by More Than 95% with Deliverect

From the beginning, HYPE was built around a clear idea: to create a brand specialising in high-quality smash burgers, with a distinctive identity and a consistent experience for every customer.

As the brand grew, delivery quickly became a strategic channel for driving sales, reaching new customers, and complementing its physical restaurant business.

However, as digital order volumes increased, so did the operational complexity behind them. Managing multiple delivery platforms, keeping menus up to date, and ensuring a consistent experience across every channel required increasing amounts of time and coordination.

To continue growing without adding to its operational workload, HYPE needed a more efficient and scalable way to manage its digital operations.

That's where Deliverect came in.

SCALING DELIVERY WITHOUT INCREASING OPERATIONAL COMPLEXITY

Before implementing Deliverect, HYPE's teams managed menus, prices, promotions, and product availability independently across different delivery platforms.

Every update had to be replicated platform by platform, while orders required greater manual intervention. These tasks took valuable time away from the team and increased the risk of errors.

As we grew, maintaining consistency across all our delivery channels became increasingly complex. Any menu change, promotion, or price update had to be managed separately on each platform, taking up time and creating operational inefficiencies"

The main challenges included:

• Maintaining consistent menus, prices, and promotions across all channels.

• Reducing the time spent on administrative tasks and manual updates.

• Minimising errors caused by manual order entry.

• Improving visibility across all digital sales channels.

• Creating a scalable operation capable of supporting the brand's growth.

The challenge wasn't simply to manage more orders, but to do so while maintaining operational control and delivering a consistent customer experience across every HYPE location.

100% OF DELIVERY ORDERS AUTOMATICALLY INTEGRATED INTO THE POS

With Deliverect, HYPE was able to transform its operations and centralise the management of its delivery channels within a single platform.

Today, 100% of HYPE's delivery orders are automatically integrated into the POS, virtually eliminating the need for manual order entry and creating a much more efficient flow from the moment a customer places an order to the moment it reaches the restaurant.

At the same time, menus, promotions, prices, and products can be managed centrally and synchronised across different platforms.

"The difference has been huge. We can now manage any change centrally and make sure all the information is updated correctly across every channel,"

This automation has enabled HYPE to process thousands of orders automatically every month through a single technology infrastructure, built to support the brand as it continues to grow.

95%+ FEWER ERRORS AND 70% LESS TIME SPENT MANAGING DELIVERY ORDERS

Automation has had a particularly significant impact on two critical areas of HYPE's operations: the time spent managing delivery and the errors associated with manual processes.

Thanks to the direct integration of orders into the POS, HYPE has achieved a reduction of more than 95% in manual order entry errors.

At the same time, centralising and automating these processes has resulted in 70% less time spent managing delivery orders.

"We've significantly reduced manual work and minimised the errors that came from managing each platform independently. We also have much clearer visibility across our entire delivery operation,"

The impact of Deliverect in numbers:

• 100% of delivery orders automatically integrated into the POS.

• More than 95% reduction in manual order entry errors.

• 70% less time spent managing delivery orders.

• Thousands of orders automatically processed every month.

• A single technology infrastructure ready to scale across all HYPE restaurants without increasing operational complexity.

For restaurant teams, this means less time spent on administrative tasks and resolving issues, and more time focused on food preparation, service, and the customer experience.

KEEPING GROWTH UNDER CONTROL THROUGH UNIFIED MANAGEMENT

For a growing brand, improving efficiency in existing restaurants is only part of the equation. Its technology also needs to be able to support future expansion.

The infrastructure HYPE has built with Deliverect is ready to scale across all its restaurants without increasing operational complexity, allowing new locations to become part of the same centralised technology ecosystem.

This enables HYPE to grow while maintaining consistent processes and avoiding additional layers of manual management with every new opening.

From an operational perspective, this unified approach enables:

• Faster rollouts of promotions and campaigns.

• Greater visibility into digital channel performance.

• More control over the delivery experience.

• Greater accuracy and consistency across platforms.

• A scalable technology foundation for future restaurant openings.

ENHANCING THE IN-RESTAURANT EXPERIENCE WITH DELIVERECT KIOSK

As part of its digitalisation strategy, HYPE also introduced Deliverect Kiosk to enhance the ordering experience inside its restaurants.

The goal was to offer customers a fast, intuitive, and independent way to place their orders, while helping restaurant teams manage periods of high demand more effectively.

"We wanted to offer customers a convenient and fast way to order, while freeing up our team to focus on food preparation and customer service."

Customer adoption has been very positive, particularly among those who value speed and the ability to easily customise their orders.

From an operational perspective, the kiosks have helped HYPE to:

• Better distribute order flow.

• Reduce waiting times during periods of high demand.

• Improve restaurant team efficiency.

• Increase opportunities for upselling and cross-selling.

"The kiosks help us manage demand peaks more effectively while offering our customers a more modern and convenient experience."

Following the results achieved so far, HYPE sees kiosks as part of the natural evolution of the restaurant industry and sees significant potential to expand the technology across more locations.

FROM DELIVERY TO AN INCREASINGLY DIGITAL EXPERIENCE

HYPE's partnership with Deliverect reflects a broader evolution in the way the brand approaches technology: not as an end in itself, but as a tool for creating a smoother experience for both customers and restaurant teams.

From managing delivery operations to introducing kiosks in its restaurants, every step serves the same purpose: removing friction, making day-to-day operations easier for teams, and giving customers an ordering experience that is increasingly simple and aligned with their expectations.

For HYPE, the next step is to continue exploring new ways to leverage technology as the brand grows, while keeping what matters most at the heart of its proposition: product quality and the customer experience.

"Technology makes sense when it helps us make things simpler, both for our teams and our customers. We want to continue growing and evolving, while always keeping the HYPE experience at the heart of everything we do."