Oliver Green: on a mission to spread plant-based fast food

"We’ve been enjoying the menu builder in particular, pushing our menu on Uber Eats live and adjusting it as we go along."

Highlights for Oliver Green’s Use of Deliverect — TLDR

1. Plant-Based Revolution in Amsterdam: Oliver Green, launched in 2019, is a shop & café in Amsterdam specializing in nutritious vegan meals. Inspired by global cultures, its menu reflects founder Merel Keizers’ travels, offering a diverse range of plant-based breakfasts, bowls, salads, and juices.

2. Health-Conscious and Environmentally Friendly Approach: {Oliver Green caters to a health-conscious audience by emphasizing the health benefits of a plant-based diet. Their commitment extends to eco-friendly food packaging, aligning with their mission to benefit personal health and the planet.

3. Delivery: A Significant Aspect of Business: Delivery accounts for approximately 25% of Oliver Green’s operations. This substantial portion highlights the growing trend of convenient, healthy food options. To manage this effectively, they turned to Deliverect for streamlined order flow and efficient operations.

4. Adapting and Innovating with Deliverect: Since starting with Deliverect in September 2019, Oliver Green has benefited from the menu builder feature, allowing them to dynamically adjust their offerings on Uber Eats. This flexibility is crucial as they continue to test and refine their menu based on customer preferences.

5. Future Expansion Plans: Despite being a relatively new entrant in the market, Oliver Green is optimistic about expansion. They envision opening more locations and spreading their belief in the power of plant-based eating.

Founded in the summer of 2019, Oliver Green is a shop & café that sells nourishing plant-based breakfasts, bowls, salads, smoothies, and juices. The two founders of Oliver Green made it their mission to provide quick, healthy, and nutritious vegan food and beverages to the people of Amsterdam - whether it’s for breakfast, lunch, dinner, or in between.

The Dutch capital’s newest vegan hotspot was named after an adventurer who traveled across the world to seek inspiration from all different cultures - which is reflected in the café’s menu. “Our travels to Mexico and Bali inspired our dishes,” explains Merel Keizers, Co-founder of Oliver Green. “We’re bringing back nature to the city, offering only ingredients that are good for you, your body, and the environment.”

Much more than a hype

Plant-based food has been popping up everywhere over the past few years. But the vegan revolution is much more than just a fad - it’s here to stay. “People of all generations are becoming more health-conscious and more aware of how food impacts their health,” Merel confirms. “Our customers regularly tell us they’ve been feeling much better since they’ve started eating (more) plant-based foods. We believe that once people feel the impact themselves, they’re not likely to return to eating (a lot of) meat.”

Takeaway and delivery

Oliver Green aims to provide tasty and healthy fast meals to everyone in the city. Those running short of time can collect a dish at the shop or deliver it to their door. “We’re convinced plant-based food is better for the planet, so using eco-friendly food packaging is another conscious choice that we’ve made,” Merel says. 

“At the moment, delivery is around 25% of our operation. That’s a lot, so it’s important we can manage our delivery order flow easily and efficiently. That’s why we decided to sign up with Deliverect. We only started with the software in September ’19 but already noticed the difference. We’ve been enjoying the menu builder, pushing our menu on Uber Eats live, and adjusting it as we go along. We’re still in that stage where we’re testing a lot of dishes to see if they land with our customers, and we need to be able to quickly roll out and roll back menus whenever something isn’t working as well as we thought.”

I am excited for the future

It’s still early days for Oliver Green, but the founders are happy to think ahead hoping to open more locations soon. “We believe in plant power, and we’re certain you will, too!”