Until a few years ago, Italian food delivery was the undisputed realm of pizza. Since the pandemic, the culinary offerings have significantly broadened, and even the most skeptical restaurateurs have had to admit that it was not a passing phenomenon. Rami Salhi and Muad Akkari, the founders of Kytchen, were not among them and rolled up their sleeves to bring the first ghost kitchen to Rome.

Rami and Muad bet on a flexible business with lower entrepreneurial risk than other restaurant models. Their experiences abroad and pandemic-related closures were the triggers. According to Acumen Research and Consulting firm, the ghost kitchen market will reach $373 billion by 2030.

Their business model is much more than just a ghost kitchen —which is more complex—. Kytchen's hallmark is ongoing coaching; they provide monthly consultations to partners to make the most of all online opportunities.

No digital? Chaos

In the early days of their entrepreneurial venture, Rami and Muad relied on old-fashioned methods: they used no digital tools and relied only on the cooks' experience. The result could have been more precise; having to manage 5 kitchens with 4 different delivery aggregators, they found themselves overwhelmed by a sea of orders coming in from as many as 20 sales channels.

At peak times, cooks neglected the stove to handle a high order volume. The result was reflected in poor order management, a significant failure rate, and increased staff stress.

Reducing business risk is one of the strengths of ghost kitchens, along with effortless scalability and higher profit margins. However, the mechanism must be well-oiled and only be done with a proven partner.

“Ghost kitchen” is a term that identifies an increasingly popular trend in Europe: creating true restaurant coworking spaces that take advantage of scale economies to cut costs and bring recipes from selected brands to more neighborhoods and customers.

Deliverect & SumUp: The Partnership That Simplifies Everyday Operations

SumUp is a portable reader that lets users accept electronic payments quickly and securely. The device is smaller than a traditional POS and connects to Android or iOS smartphones via Bluetooth or uses the smartphone's data connection. Here are some of the benefits it provides

• No fixed fee: To use SumUp's POS, you only pay a per-transaction fee of 1.95 percent (even for international cards).

• User-friendly: Registration is straightforward. Within a few minutes, you can start accepting your first payments.

• No strings attached: If you're unsatisfied with the service, you can cancel anytime at no additional cost.

• Tip option: A convenient feature, especially for those accustomed to carrying little cash.

• Periodic reports: Access daily, weekly, and monthly information to help you track all your transactions.

Thanks to the partnership between Deliverect and SumUp POS, you can manage all online orders from a single point of sale, eliminating any manual entry.